Regional Marketing Manager, Gastroenterology - West
About The Position
The Immunology Regional Marketing Manager (RMM) works with cross-functional AbbVie teams to develop and execute area marketing strategy aligned with Annual Strategic Brand Plans. This field-based role develops and optimizes national and regional marketing initiatives and serves as the face of AbbVie Marketing to External Experts, generating insights within assigned geographies. The RMM works in a team-based environment to optimize brand performance across AbbVie Immunology. Hiring level will be commensurate with experience. The person will ideally reside in the West and cover areas including, but not limited to, California, Arizona, Nevada, and Washington.
Requirements
- Bachelor’s degree.
- Previous experience in sales, sales management, or marketing.
- Mastery of verbal and non-verbal communication and presentation skills for live and virtual engagement with internal leadership and external stakeholders.
- Experience working collaboratively with integrated, cross-functional teams and influencing without direct authority to drive results.
- Ability to navigate a field- and headquarters-based matrix organization and influence or drive decision-making across functions.
- Ability to work in a fast-paced environment.
- Knowledge of regulations and standards affecting pharmaceutical products.
- Valid driver’s license; ability to pass a pre-employment drug screening test and meet safe-driving requirements.
- Ability to travel up to 75% of the time, including evenings and weekends.
- Ability to sit continuously for prolonged periods (more than two consecutive hours).
Nice To Haves
- At least 2 years of experience in Immunology is preferred.
- Previous Gastroenterology experience is highly preferred.
Responsibilities
- Lead projects through the promotional review process compliantly and effectively, delivering high-quality work on time and following regulatory guidelines and AbbVie processes.
- Manage strategy, execution, and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming.
- Evaluate the effectiveness of marketing tactics and make strategic recommendations to leadership to optimize the brand.
- Develop in-depth insights based on key business questions to inform marketing strategy, resource optimization, and tactics that drive brand performance.
- Partner with field leadership in the assigned geography to optimize pull-through of marketing strategies.
- Understand the assigned geography’s market drivers, competitive landscape, provider dynamics, and competitive intelligence.
- Coordinate direction and deliverables across external vendors and internal departments, including agency partners, Marketing, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT.
- Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations in the assigned geography.
- Develop regional engagement plans for External Experts and ensure consistent execution throughout the year to support key marketing engagement.
- Understand external and internal drivers across stakeholder groups and connect AbbVie Integrated Brand Teams to collaboration opportunities based on aligned objectives and industry standards.
Benefits
- Paid time off, including vacation, holidays, and sick time.
- Medical insurance.
- Dental insurance.
- Vision insurance.
- 401(k).
- Eligibility to participate in long-term incentive programs.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
