Director Marketing- Gastroenterology

AbbVie•Mettawa, IL

4d•$182,000 - $346,000

About The Position

Lead HCP marketing strategy and execution for RINVOQ IBD indications within AbbVie's US Gastroenterology business. Provide commercial leadership and marketing expertise to set direction, develop direct reports, and align matrix partners around brand priorities. Translate data and insights into strategic decisions, optimized investment, and business results. Communicate clear brand strategies and recommendations to senior leadership, and model AbbVie Ways of Working and an enterprise mindset to foster collaboration with internal stakeholders and external agency partners.

Requirements

Bachelor’s degree required.
Pharmaceutical or healthcare marketing experience required.
Strong proficiency in core marketing competencies, including brand strategy development, creative development, brand investment optimization, and business model innovation.
Demonstrated ability to collaborate across functions and achieve results through others in a matrix organization.
Experience leading, managing, and developing teams.
Excellent analytical, verbal, written, and presentation skills.
Ability to create and communicate a clear vision and purpose.

Nice To Haves

Advanced degree (MBA or equivalent).
Immunology or Gastroenterology experience.
Cross-functional experience in field sales, market access, or market research.

Responsibilities

Set marketing vision, strategy, and commercial priorities for RINVOQ IBD indications and ensure the brand achieves its financial objectives.
Lead annual brand planning and translate strategy into integrated omnichannel plans covering direct promotion, congresses, and peer-to-peer education.
Guide strategic and tactical decisions using deep marketing expertise.
Lead, coach, and develop direct reports; set expectations, guide priorities, and hold the team accountable for execution and results.
Foster a customer-centric, high-performing culture that balances commercial delivery with professional development.
Co-lead the cross-functional Integrated Brand Team to align partners and execute shared priorities.
Influence across a matrix organization, balancing brand, portfolio, and enterprise objectives.
Present brand strategies and data-backed recommendations to senior leadership to secure alignment and governance endorsement.
Oversee marketing execution, performance tracking, budget management, and brand operations.
Use data and analytics to evaluate results, optimize the marketing mix and investment, and focus resources on commercial priorities.
Translate customer and stakeholder needs, market dynamics, and competitive developments into actionable insights.
Adapt strategy and business plans to achieve financial and market objectives, including growth, market share, and budget management.
Make strategic decisions that serve AbbVie, the franchise, and the brand across life cycle stages.
Develop strong disease-state understanding and command of clinical data for RINVOQ and competitive products to inform marketing strategy and evidence generation.