Director Marketing- Gastroenterology

AbbVie • Mettawa, IL

3d

About The Position

Lead HCP marketing strategy and execution for RINVOQ IBD indications within AbbVie’s US Gastroenterology business. The role applies commercial leadership and marketing expertise to set direction, develop direct reports, and align matrix partners around brand priorities. It translates data and insights into strategic decisions, optimized investment, and business results, and communicates brand strategies and recommendations to senior leadership for alignment and endorsement.

The Director models AbbVie Ways of Working and an enterprise mindset to foster a high-performing team and effective collaboration with internal stakeholders and external agency partners. The role sets the marketing vision and commercial priorities for the brand, leads integrated planning and execution, oversees investment and performance, and adapts strategy to market conditions and competitive developments.

Requirements

• Bachelor’s degree required.
• Pharmaceutical or healthcare marketing experience required.
• Strong proficiency in core marketing competencies, including brand strategy development, creative development, brand investment optimization, and business model innovation.
• Demonstrated ability to collaborate across functions and achieve results through others in a matrix organization.
• Experience leading, managing, and developing teams.
• Excellent analytical, verbal, written, and presentation skills.
• Ability to create and communicate a clear vision and purpose.

Nice To Haves

• Advanced degree (MBA or equivalent).
• Immunology or Gastroenterology experience.
• Cross-functional experience in field sales, market access, or market research.

Responsibilities

• Set the marketing vision, strategy, and commercial priorities for RINVOQ IBD indications within the US Gastroenterology business, and ensure the brand achieves its financial objectives.
• Lead the annual brand planning process and translate strategy into integrated omnichannel plans spanning direct promotion, congresses, and peer-to-peer education.
• Guide strategic and tactical decisions using deep marketing expertise.
• Lead, coach, and develop direct reports; set clear expectations, guide priorities, and hold the team accountable for execution and results.
• Foster a customer-centric, high-performing culture that balances commercial delivery with professional development.
• Co-lead the cross-functional Integrated Brand Team to align partners and execute shared priorities.
• Influence across a matrix organization while balancing brand, portfolio, and enterprise objectives with a “One AbbVie” mindset.
• Present clear, compelling brand strategies and data-backed recommendations to senior leadership to secure alignment and governance endorsement.
• Oversee marketing execution, performance tracking, budget management, and operational aspects of the brand.
• Use data and analytics to evaluate results, optimize the marketing mix and investment, and focus resources on commercial priorities.
• Translate customer and stakeholder needs, market dynamics, and competitive developments into actionable insights.
• Adapt strategy and business plans to achieve financial and market objectives, including growth, market share, and budget management.
• Make strategic decisions that serve AbbVie, the franchise, and the brand across life cycle stages.
• Develop a strong understanding of the disease state and command of clinical data for RINVOQ and competitive products to inform marketing strategy and contribute a commercial perspective to continued evidence generation strategies.

Benefits

• Paid time off, including vacation, holidays, and sick leave.
• Medical, dental, and vision insurance for eligible employees.
• 401(k) for eligible employees.
• Eligibility to participate in long-term incentive programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Director