Senior Manager, Marketing Analytics- Gastroenterology

AbbVie•Mettawa, IL

16h•$124,500 - $236,500

About The Position

AbbVie’s Gastroenterology Franchise is seeking a highly analytical and business-oriented professional to support marketing and commercial initiatives across the Ulcerative Colitis and Crohn’s Disease markets. The Senior Manager, Gastroenterology Marketing Analytics delivers analyses, insights, and recommendations to inform brand strategy, customer engagement, launch planning, and commercial execution. The role uses advanced analytics, pharmaceutical data, and artificial intelligence tools to identify market opportunities, evaluate performance, automate analytical processes, and develop actionable recommendations for Marketing and Sales leadership. The position serves as a strategic analytics partner to cross-functional teams, translating complex information and analytical findings into clear business narratives and strategic or tactical recommendations. It leads analytical projects from business-question development through implementation, manages external suppliers and analytics partners, and ensures work meets business, technical, financial, privacy, and compliance requirements.

Requirements

Bachelor’s degree in analytics, statistics, economics, mathematics, computer science, data science, engineering, marketing, business, or a related quantitative discipline.
Seven or more years of relevant experience in marketing analytics, commercial analytics, sales analytics, advanced analytics, or a closely related field.
Experience using sales and marketing information to develop business strategies and recommendations.
Strong analytical reasoning, intellectual curiosity, business acumen, and problem-solving skills.
Hands-on experience with pharmaceutical data, including patient-level, physician-level, account-level, sales, payer, formulary, specialty pharmacy, and promotional data.
Experience with third-party pharmaceutical data sources such as IQVIA or Symphony Health, including APLD, DDD, Xponent, NSP, NPA, or comparable datasets.
Experience in at least one analytical domain, such as patient analytics, segmentation and targeting, promotional optimization, omnichannel analytics, forecasting, launch analytics, digital analytics, market access analytics, or marketing mix measurement.
Experience developing KPIs, measurement plans, dashboards, and ROI assessments.
Strong communication, presentation, influencing, and analytical storytelling skills.
Demonstrated ability to lead projects, manage competing priorities, and work effectively in a fast-paced, matrixed organization.
Experience managing external suppliers, analytics vendors, or consulting partners.
Hands-on professional experience applying artificial intelligence and generative AI to commercial analytics, data exploration, insight generation, automation, and business problem-solving.
Professional experience using Microsoft Copilot for analysis, summarization, content development, workflow acceleration, and productivity.
Professional experience using Claude for business analysis, synthesis, quality control, and complex problem-solving.
Professional experience using Claude Code to develop, review, debug, or automate analytical workflows and code-based processes.
Experience developing and iteratively refining prompts to obtain accurate, structured, business-relevant outputs from generative AI tools.
Ability to validate AI-generated analyses, code, summaries, and recommendations before using them for business decisions.
Ability to use AI responsibly under organizational requirements for privacy, security, compliance, intellectual property, and confidential information.

Nice To Haves

Advanced degree such as an MBA, MS, MPH, or PhD.
Experience within the pharmaceutical, biotechnology, or healthcare industry.
Experience supporting Gastroenterology, Immunology, Ulcerative Colitis, Crohn’s Disease, or other specialty markets.

Responsibilities

Analyze physician, account, patient, payer, and competitive data across Ulcerative Colitis and Crohn’s Disease markets.
Evaluate national and subnational market performance, including patient starts, new-to-brand prescriptions, switches, persistence, adherence, fulfillment, and other commercial metrics.
Identify market trends, competitive dynamics, customer opportunities, and risks to brand performance; recommend actions to improve commercial execution and business performance.
Partner with Gastroenterology Marketing, Sales, Finance, Forecasting, Market Access, Patient Services, and other stakeholders to align analytics with brand strategy and business objectives.
Translate business questions into analytical plans and connect findings to strategic and tactical actions through clear business narratives.
Develop promotional investment strategies using marketing mix modeling, business optimization, customer engagement analytics, and other advanced methods.
Assess personal and non-personal promotional channels; establish near-term KPIs and longer-term ROI measures; recommend improvements to channel mix, engagement, targeting, sequencing, and investment.
Conduct patient and physician journey, account opportunity, segmentation, and targeting analyses; evaluate patient movement through treatment initiation, approval, fulfillment, continuation, switching, rejection, reversal, or abandonment.
Analyze physician and account behavior and integrate data sources to develop a comprehensive view of Gastroenterology market dynamics.
Support monthly estimates, annual operating plans, long-range plans, and other financial planning deliverables; partner with Forecasting and Finance on business drivers and assumptions.
Provide analytical inputs to improve forecast accuracy and explain performance changes; evaluate commercial impacts of market events, competition, label expansions, and new indications.
Apply advanced analytics, machine learning, generative AI, and automation to commercial questions; develop reusable AI-enabled workflows and evaluate AI outputs for accuracy, completeness, bias, reproducibility, and business relevance.
Use AI responsibly in compliance with company requirements for data privacy, information security, and responsible use.
Collaborate with analytics partners and present findings to cross-functional stakeholders and senior leadership in clear business language.
Influence decisions through analytical reasoning, business judgment, and effective storytelling.
Lead analytical projects from business-question development through implementation and recommendations; manage suppliers, consultants, offshore resources, and analytics partners.
Set project deliverables, timelines, quality standards, and validation processes, ensuring work makes effective use of available data and meets business, technical, financial, privacy, and compliance requirements.