Senior Manager: Marketing Analytics

EXL • New York, NY

4d • $107,000 - $117,000 • Remote

About The Position

The Senior Manager: Marketing Analytics will analyze customer behavior, develop segmentation strategies, and evaluate marketing campaign performance. The role includes analyzing customer behavior and clickstream data from digital assets such as mobile apps and websites, then providing actionable insights and recommendations to improve marketing return on investment. The position may involve work at various and unanticipated worksites throughout the United States; telecommuting is permitted.

Requirements

• Bachelor’s degree or higher in Marketing Analytics, Statistics, Business Analytics, Data Science, or a related quantitative field.
• At least three years of experience in data analytics.
• At least three years of experience with advanced SQL and Python.
• At least two years of experience applying advanced SAS skills for statistical analysis.
• At least two years of Tableau experience building multi-page dashboards.

Responsibilities

• Design and implement A/B tests and experiments to evaluate marketing initiatives and optimize customer acquisition, retention, and engagement strategies.
• Use marketing analytics frameworks, including customer segmentation and attribution analysis, to provide strategic insights.
• Apply machine learning concepts and predictive modeling.
• Use advanced SQL, Python, and SAS to extract and clean data and perform advanced statistical modeling and analysis across various data sources.
• Build and automate marketing and performance dashboards in Tableau, combining data from multiple sources for comprehensive reporting.
• Lead marketing reporting automation initiatives to streamline recurring analysis processes.
• Monitor and evaluate marketing campaign performance and provide actionable insights and recommendations to enhance ROI.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior