Staff Product Manager, Growth

Horizon3•New York, NY

10d•$194,395 - $265,000•Remote

About The Position

Horizon3 is seeking a Staff Product Manager to lead the strategy, development, and evolution of the NodeZero growth experience, including customer onboarding, provisioning, activation, and product-led growth. The role owns the customer journey from initial engagement through first pentest, activation, expansion, and retention, with the goal of helping customers reach their first proven attack path quickly and adopt more of the platform over time. The Product Manager will define the vision and roadmap for onboarding, self-service tenant provisioning, entitlement management, trial experiences, product-qualified leads, and in-product growth opportunities. The role will build a product-led growth motion that complements direct sales and channel partners, enabling customers, enterprise accounts, and partners to onboard, deploy, and expand efficiently. It requires technical knowledge of SaaS onboarding and provisioning, strong analytical and experimentation capabilities, and the ability to balance customer experience with commercial outcomes. Working across Engineering, Design, Data, Marketing, Sales, Customer Success, RevOps, and Partners, this senior product leader will build a scalable and measurable growth engine, influence executive direction, and take accountability for adoption, business performance, and revenue growth. The position is fully remote and may require up to 25% travel. The stated location is Bay Area or New York. Base salary is $194,395–$265,000, determined by location, qualifications, experience, and skills. Full-time roles are eligible for stock options. Benefits include health, vision, and dental insurance, a flexible vacation policy, and generous parental leave.

Requirements

8+ years of Product Management experience, including 3+ years owning growth, onboarding, activation, or product-led growth initiatives for B2B SaaS products with measurable business outcomes.
Proven experience building or scaling self-service onboarding and trial funnels for technically complex products involving deployment, integrations, permissions, identity, or data connections.
Strong understanding of product-led growth, including activation, trial-to-paid conversion, product-qualified leads, in-product expansion, and retention.
Experience operating PLG alongside enterprise sales-led and partner-led go-to-market motions, including sales-assist handoffs, lead qualification, and expansion within existing accounts.
Deep analytical and experimentation skills, including event instrumentation, funnel analysis, cohort analysis, attribution, hypothesis development, experiment design, and SQL.
Experience partnering with Pricing & Packaging and Billing teams on trial design, entitlement management, upgrade paths, and monetization opportunities.
Strong technical understanding of SaaS provisioning, identity, entitlements, integrations, and deployment workflows, and ability to engage credibly with engineers on technical requirements and trade-offs.
Demonstrated success simplifying complex customer experiences, reducing onboarding friction, accelerating time to value, and measurably improving activation and conversion.
Strong product judgment balancing customer needs, growth opportunities, technical constraints, enterprise requirements, and long-term platform strategy.
Experience working with Engineering, Design, Data, Marketing, Sales, Customer Success, and RevOps to define requirements, prioritize initiatives, and execute cross-functional growth programs.
Strong commercial awareness and ability to connect product decisions to customer acquisition, adoption, retention, expansion, and recurring revenue growth.
Excellent communication and stakeholder management skills, including translating complex data and technical concepts into clear product strategies and business recommendations.
Comfort operating at strategic and tactical levels, from growth strategy and business planning to PRDs, experiment design, prioritization, and launch execution.
Proactive, data-driven approach to identifying growth opportunities, building consensus, and driving initiatives from concept through measurable business results.

Nice To Haves

Experience driving growth for cybersecurity, IT infrastructure, developer tools, or other technically complex B2B SaaS products.
Experience with trust and safety, fraud prevention, or abuse mitigation in self-service products.
Experience driving cross-sell, expansion, or adoption across multi-product SaaS platforms.
Familiarity with channel-led business models, including MSP and MSSP partner ecosystems.
Experience implementing in-product guidance tools, onboarding automation, or AI-assisted onboarding experiences.
Experience with credit-based pricing, usage-based monetization, or consumption-driven product growth.
Hands-on experience prototyping product experiences or workflows using AI tools.
Bachelor’s degree in Computer Science, Engineering, Business, or a related field; an advanced degree in engineering or business is preferred.

Responsibilities

Define and execute the product strategy for NodeZero onboarding, activation, provisioning, and product-led growth; own the growth model from acquisition through activation, expansion, and retention.
Set targets, investment priorities, and an outcome-driven roadmap tied to customer value, revenue potential, and return on investment.
Own the end-to-end first-run experience, from signup and tenant creation through configuration, deployment, and the first pentest; simplify setup workflows involving credentials, integrations, and deployment requirements.
Drive scalable self-service provisioning for direct customers and channel partners, including tenant creation, entitlement management, deployment setup, and partner customer onboarding workflows.
Build and optimize self-service trials, proof-of-value experiences, trial-to-paid conversion, product-qualified leads, in-product upgrade paths, sales-assist workflows, and partner routing.
Create product experiences that encourage adoption of additional NodeZero capabilities through in-product discovery, contextual recommendations, and upgrade opportunities.
Partner with Design and Engineering on intuitive onboarding, including setup checklists, contextual guidance, helpful empty states, and AI-assisted setup; identify and reduce friction in the customer journey.
Establish an experimentation program using event instrumentation, funnel and cohort analysis, attribution, and product analytics; develop hypotheses, prioritize opportunities, run experiments, and apply results.
Partner with Marketing and Customer Success on behavior-driven lifecycle programs, including in-product messaging and email engagement, and develop retention loops around recurring pentesting, find-fix-verify workflows, and reporting.
Partner with Pricing & Packaging, Billing, Finance, and go-to-market teams on trials, entitlement limits, usage-based growth levers, upgrade triggers, and purchase experiences.
Own growth-related financial metrics, including ARR, conversion, expansion, upgrades, and retention, and identify opportunities to improve revenue performance.
Engage customers, prospects, and partners to understand onboarding challenges, adoption barriers, and expansion opportunities; analyze competitors’ products, pricing, packaging, positioning, and go-to-market strategies.
Collaborate with Sales, RevOps, Marketing, and Enablement on product-qualified lead scoring, sales-assist handoffs, partner routing, and product-led sales playbooks; support sellers and partners with messaging, demos, training, competitive insights, and ROI narratives.
Lead cross-functional execution, establish ownership, align teams on business outcomes, develop product requirements and experiment briefs, and resolve trade-offs among growth, platform safety, and enterprise experience.
Define and monitor KPIs across acquisition, activation, time to first proven finding, onboarding completion, trial-to-paid conversion, product-qualified leads, cross-module adoption, retention, expansion, and ARR growth; report performance to leadership and use insights to guide decisions.