Product Growth Manager

Grimco • Sunset Hills, MO

8h

About The Position

The Product Growth Manager is a strategic and executional marketing role responsible for driving customer acquisition, managing Grimco’s product marketing portfolio, and leading new product launches. The position serves as a marketing thought leader and works cross-functionally with sales, product, merchandising, and creative teams to deliver campaigns and strategies that accelerate revenue growth and strengthen Grimco’s market position.

The role develops marketing vision and strategies, builds data-driven business cases, manages and optimizes marketing across product lines, and analyzes portfolio performance. It also supports sales pipeline and revenue goals through enablement materials and aligned campaigns, conducts market research, and manages external agency, vendor, and media relationships.

The Product Growth Manager leads product launches from research and positioning through campaign rollout and performance analysis, coordinating stakeholders, timelines, budgets, objectives, audiences, and success metrics. The role also works with a digital strategist on paid, organic, email, and social campaigns; manages marketing automation and CRM workflows; reports on growth KPIs; and tests and scales growth opportunities across digital and traditional channels.

Requirements

• At least 5 years of experience in growth marketing, product marketing, or portfolio management roles.
• Proven track record of developing and executing successful go-to-market and product launch strategies.
• Strong analytical skills, including experience with marketing KPIs, attribution, and data-driven decision-making.
• Experience collaborating with sales teams and building enablement tools and campaigns.
• Proficiency with marketing automation platforms, CRM systems, and digital marketing channels.
• Excellent written and verbal communication skills, including executive-level presentation experience.
• Ability to manage multiple priorities and stakeholders in a fast-paced environment.

Nice To Haves

• Experience in distribution, manufacturing, or B2B industries.
• Background in sign-making, print, or visual communications industries.
• Familiarity with product lifecycle management and portfolio prioritization frameworks.
• Experience managing agency and vendor relationships.
• MBA or advanced degree in Marketing, Business, or a related field.

Responsibilities

• Serve as the internal marketing subject matter expert, bringing forward industry trends, competitive insights, and emerging opportunities.
• Develop and champion Grimco’s marketing vision and contribute to the long-term growth strategy.
• Translate business objectives into actionable marketing strategies aligned with company goals.
• Build and present data-driven business cases to leadership for initiatives, channel investments, and market expansions.
• Represent Grimco’s brand externally through content, industry events, trade publications, and partnerships.
• Manage and optimize the marketing portfolio across product lines, including brand presence and resource allocation.
• Prioritize campaigns and initiatives based on ROI, strategic fit, and market opportunity.
• Monitor the competitive landscape and recommend portfolio adjustments.
• Analyze portfolio performance data and present insights to senior leadership.
• Manage relationships with external agencies, vendors, and media partners.
• Partner with sales to develop tools, materials, and campaigns that support pipeline generation and revenue goals.
• Align marketing efforts with sales cycles, promotions, and seasonal demand patterns.
• Collaborate with sales, product, and creative teams to deliver cohesive campaigns.
• Conduct market research to identify audience segments and refine competitive positioning.
• Lead end-to-end product launch planning and execution, from market research and positioning through campaign rollout and performance analysis.
• Partner with product, merchandising, and sales teams to define launch objectives, target audiences, and success metrics.
• Develop launch narratives and messaging frameworks for Grimco’s customer segments.
• Build and manage launch timelines and coordinate stakeholders for on-time, on-budget delivery.
• Monitor post-launch performance and refine strategies to maximize adoption and revenue impact.
• Work with the digital strategist to develop and execute paid, organic, email, and social campaigns for lead generation and customer acquisition.
• Manage marketing automation and CRM workflows to support pipeline development.
• Own reporting on growth KPIs, including CAC, LTV, MQLs, and pipeline contribution.
• Identify, test, and scale growth opportunities across digital and traditional channels.

Benefits

• Full medical, dental, and vision benefits; employee-only coverage costs $16.50 per biweekly paycheck, and premiums have remained unchanged for more than 18 years.
• Paid maternity and paternity leave.
• Paid holidays.
• Paid time off accrual, with paid time off payout available.
• 401(k) with profit sharing, up to 6% of the employee’s total compensation earnings.
• Eligible for employee recognition prizes.
• Employee referral benefits.
• Volunteer time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed