Sr. Specialist, Integrated Creator Strategy & Paid Media

Tinuiti•New York City, NY

7d•Remote

About The Position

The Sr. Specialist, Integrated Creator Strategy & Paid Media is Tinuiti’s centralized connection point across Influencer Marketing, Creator Commerce, Affiliate, Paid Social, and Social Commerce. The role ensures influencer and creator content is strategically activated across the media funnel, connecting asset generation with performance media to address the creative-to-media gap and turn creator content into a scalable revenue-driving paid media engine. The position develops integrated platform and campaign strategies, including creator selection, budget allocation, ROI targets, affiliate commissions, and attribution policies. It partners with internal and external teams, manages flagship client and partner communications, and leads execution for social commerce programs, including TikTok Shop revenue growth for enterprise clients. The specialist oversees creator discovery and outreach, creator briefs and contracts, usage rights and paid-media permissions, affiliate links and tracking, content reviews, product gifting logistics, and performance reporting. The role uses creator content and paid amplification across platforms such as TikTok, Meta, and YouTube, and evaluates results using metrics including ROAS, CPA, CTR, hook rates, and conversions.

Requirements

4–5+ years of experience in influencer marketing, creator strategy, digital paid media, or agency account management, with demonstrated leadership in integrated creator campaigns.
Experience in the beauty industry.
Bachelor’s degree in Marketing, Communications, Advertising, Business Administration, or a related discipline.
Hands-on experience executing TikTok Shop and YouTube campaigns.
Deep knowledge of TikTok Shop (GMV Max), TikTok Spark Ads, Meta Partnership Ads, YouTube BrandConnect and Affiliate, and whitelisting/allowlisting workflows.
Proficiency with paid media performance metrics, including ROAS, CPA, CTR, and hook rates, and analytics tools such as CreatorIQ, TikTok Ads Manager, Meta Ads Manager, and Google Analytics.
Understanding of affiliate mechanics, promotional code and link tracking, pixel attribution, and commission structures across e-commerce platforms.
Strong prioritization and operational skills for managing multiple client relationships, complex logistics, gifting pipelines, and cross-team workflows.
Excellent oral, written, and presentation skills, including experience pitching and leading communications for enterprise clients.

Responsibilities

Define platform strategies, campaign objectives, budget allocations, ROI targets, and creator selection criteria across channels including YouTube, TikTok Shop, and Meta.
Lead ideation and recommend creator strategies designed to generate assets for paid media campaigns, working with internal and external teams.
Set affiliate commission structures, negotiate exclusive payout tiers with high-value creators, and establish attribution and fraud policies across social platforms.
Direct client communications for flagship accounts and communicate directly with partners and influencers.
Drive, scale, and optimize TikTok Shop revenue for enterprise clients as part of a dedicated social commerce team.
Manage creator discovery databases and outreach pipelines; verify audience demographics and quality scores, and screen engagement metrics against brand briefs.
Translate master briefs into creator-facing operational briefs and ensure contracts include standardized whitelisting, usage-rights windows, and paid-media permissions.
Create, test, and manage affiliate links, discount codes, pixel attribution tracking, and commission schedule adjustments before campaign launches.
Conduct initial content reviews using Creative Quality Scorecards to assess brief adherence, calls to action, and FTC disclosure compliance.
Coordinate product shipments and gifting with brand teams, maintaining shipment tracking schedules and delivery timelines.
Audit monthly affiliate statements, track payout balances, compile joint performance reports, and identify creators for scaled paid spend.
Connect creator activations to performance media KPIs through paid amplification strategies such as Spark Ads, Meta Partnership Ads, allowlisting, and whitelisting.

Benefits

Unlimited paid time off.
20 paid holidays.
Fully remote work environment and flexible time off.
Medical, dental, vision, life, and disability coverage.
Flexible spending accounts.
Retirement plan with a 100% match on contributions up to 4%.
Fringe and Forma wellness benefits.
Unlimited telemedicine and teletherapy at no cost.
Thankful giving.
Equity.
Paid parental leave: 16 weeks at 100% pay for birthing parents and 12 weeks for partners after birth or adoption.
On-demand learning, mentorship, and leadership and management development programs and resources.
Discretionary performance bonus.