Sr Director, Integrated Medical Media Strategy

Pfizer • New York City, NY

7d

About The Position

Pfizer is seeking a Senior Director, Integrated Medical Media Strategy to lead integrated media strategy and operations across Pfizer Medical Affairs, including US Medical Affairs and the Pfizer Research Division Chief Medical Office. The role reports to the Medical Channel Strategy and Engagement Lead and supports the dissemination of scientific information and data through digital channels, in alignment with medical strategies and with high standards of accuracy, accessibility, and relevance.

The leader will partner with the media agency and stakeholders across Medical Affairs, the Chief Medical Office, Medical Analytics, and other teams to develop audience-centric, insight-driven strategies and plans across media channels. The role focuses on medical brand media strategy, data dissemination, scientific communication, and performance measurement, while also overseeing overarching paid media operations for Pfizer Medical Affairs. The successful candidate will use audience and performance insights to guide media mix and investment decisions, advance digital engagement, and help deliver measurable Medical impact in the US market.

The position also partners with internal Global and US stakeholders—including Medical, Regulatory, Digital Readiness, Commercial, and Digital teams—to align technical specifications, customer journeys, scientific content dissemination, and regulatory compliance. It provides frameworks and best practices for Medical media strategies in ex-US markets. Travel may be required up to 20% of the role. The position is posted in New York, NY; Collegeville, PA; Cambridge, MA; Groton, CT; Lake Forest, IL; and La Jolla, CA. Relocation packages are not eligible. Candidates must be authorized to work in the US; visa sponsorship is unavailable.

Requirements

• Advanced scientific degree, such as a PhD or PharmD.
• At least 10 years of pharmaceutical industry experience.
• At least 2 years of experience in Medical Affairs, Scientific Publications, or a Medical Communications Agency.
• Deep understanding of the pharmaceutical industry and healthcare environment.
• Ability to understand scientific context and incorporate perspectives from Medical, Digital, and digital-channel stakeholders.
• Strong understanding of data-driven media planning and buying aligned with Medical Affairs data dissemination and scientific communication objectives.
• Deep familiarity with the Medical Affairs media and vendor landscape and the use of media trends in digital medical engagement.
• Medical Affairs-specific knowledge of customer journey mapping and messaging, paid/earned/owned media planning, and media activation.
• Experience leading agencies, technology companies, or consulting partners to achieve Medical Affairs goals.
• Strong understanding of US regulatory compliance, data privacy, and industry standards for digital content dissemination.
• Ability to work collaboratively across multiple teams and effectively in a matrixed environment.
• Exceptional interpersonal and communication skills, including the ability to explain complex concepts to diverse audiences.
• Creative, innovative problem-solving skills and an ability to derive insights from data.
• Executive presence and demonstrated ability to influence senior leaders and colleagues, build alignment, and sustain momentum.
• Leadership capabilities including influencing peers, developing and coaching others, and overseeing colleagues’ work to achieve meaningful outcomes and business impact.
• Ability to travel as required, up to 20% of the role.
• Permanent US work authorization; employer-sponsored work visas are not available.

Nice To Haves

• Expertise in social platform strategy and management.
• Relevant therapeutic-area expertise, such as primary care, specialty care, vaccines, or oncology.
• Experience in global medical communications and understanding of applicable regional legal and regulatory requirements.

Responsibilities

• Lead overall media strategy and operations for Pfizer Medical Affairs to deliver scientific information digitally.
• Develop a deep understanding of Pfizer products and therapeutic-area landscapes to shape media and audience strategies.
• Adapt media strategy and optimize the media mix based on campaign performance data and insights.
• Analyze consumer behavior and audience insights to inform media mix and investment allocation decisions.
• Own media performance and measurement, with emphasis on Medical Affairs impact.
• Coordinate insights and metrics strategy with internal stakeholders and Medical Analytics to optimize HCP engagement, content, and channel plans.
• Drive innovation and optimization in media and digital channels to improve scientific information exchange and data dissemination.
• Provide frameworks and best practices for Medical media strategies in ex-US markets.
• Partner with Medical Affairs, the Chief Medical Office, digital/OSS, and other stakeholders to align priorities and channels.
• Liaise with Global and US Medical, Regulatory, Digital Readiness, Commercial, and Digital stakeholders to align technical specifications, customer journeys, scientific content dissemination, and compliance.
• Lead communication and planning with the Medical Media Agency and other external agencies supporting Pfizer Medical Affairs.
• Develop media strategies aligned with Medical digital programs and high-profile initiatives, in collaboration with US Medical Affairs and MEI leadership.
• Use One-Med CRM, social listening, and other intelligence sources to inform audience strategy.
• Partner with Medical Analytics to use performance metrics and medical impact modeling for media-mix decisions.
• Collaborate with Chief Medical Office media counterparts across Performance Media, Earned Media, and Partnership Media on strategy and activation across paid, owned, and earned media.

Benefits

• 401(k) plan with Pfizer matching contributions and an additional Pfizer Retirement Savings Contribution.
• Paid vacation, holidays, and personal days.
• Paid caregiver, parental, and medical leave.
• Medical, prescription drug, dental, and vision coverage.
• Eligibility for Pfizer’s Global Performance Plan, with a bonus target of 22.5% of base salary.
• Eligibility to participate in a share-based long-term incentive program.
• Comprehensive benefits and programs intended to support colleagues’ health and life needs.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: Ph.D. or professional degree