Director, Integrated Media Planning

Adelphi Group•Atlanta, GA

1d•$90,000 - $215,000•Hybrid

About The Position

The Director, Integrated Media Planning leads integrated media strategy and planning across a complex consumer brand portfolio. The role connects category and consumer understanding to business priorities, investment choices, and measurable outcomes, while building a high-performing team and an operating model that evolves with digital, data, technology, and AI-enabled capabilities. The Director sets strategic direction, leads senior partnerships, and ensures planning decisions deliver connected brand and business value across the consumer journey. The role encompasses business and category strategy; integrated planning and investment; data, measurement, and technology; and people, partnerships, and change leadership. Omnicom requires employees to work in the office for a minimum of three days per week, to the extent permissible by local law, unless additional in-office days are directed by their agency or manager.

Requirements

At least 9 years of integrated media planning experience, including significant strategic leadership and team management.
Demonstrated experience with consumer packaged goods (CPG) brands or categories, including understanding of consumer, retail or commerce dynamics, and commercial outcomes.
Proven ability to set integrated, full-funnel strategy and manage complex, multichannel investment across brand and performance objectives.
Strong working knowledge of digital platforms, audience and identity approaches, data, advertising technology, analytics, measurement, and media financial stewardship.
Experience translating research and measurement into decisions, communicating recommendations to senior stakeholders, and managing ambiguity and change.
Practical fluency with AI-enabled tools and automation, including evaluating outputs, protecting quality, and applying human judgment.
Bachelor’s degree or equivalent combination of education and relevant experience.

Responsibilities

Build understanding of the business, portfolio, categories, consumers, retail and commerce context, competitive environment, and growth priorities, and translate it into media and investment choices.
Lead annual, quarterly, and in-market planning, connecting commercial objectives, brand positioning, audience needs, cultural context, and media’s role in the marketing mix.
Frame strategic choices, scenarios, and trade-offs for senior stakeholders and connect channel and audience decisions to business outcomes.
Lead audience-first, full-funnel media strategies across paid, owned, earned, and partner ecosystems, including relevant video, search, social, programmatic, commerce, creator, content, sports, and emerging channels.
Balance long-term brand building and near-term performance through channel roles, investment principles, sequencing, reach and frequency, and outcome measures.
Connect media planning with commerce, CRM, creative, content, data, technology, analytics, and measurement specialists to develop coherent consumer experiences and recommendations.
Oversee investment stewardship, budget governance, scenario planning, and financial accuracy; ensure plans, authorizations, pacing, and reconciliations meet agreed standards.
Integrate consumer, category, retail, competitive, platform, and campaign evidence into recommendations, while making assumptions and limitations clear.
Set measurement frameworks linking leading indicators and media delivery to brand, engagement, conversion, and commercial outcomes; establish test-and-learn priorities and apply findings to future investment.
Guide adoption of platform capabilities, automation, AI-enabled and agentic workflows, and connected data tools, determining what should be human-led, AI-augmented, or automated with appropriate validation, privacy, and accountability.
Assess innovation for value, feasibility, and risk; pilot promising approaches, scale what works, and stop what does not.
Lead, coach, and develop planning talent; set expectations for craft, judgment, communication, ownership, and quality; build succession depth and support continuous learning.
Build trusted relationships across client teams, agency disciplines, media partners, markets, and external collaborators, influencing through clear logic, evidence, and constructive challenge.
Foster an environment where teams share information, surface risks early, solve problems together, and adapt to evolving priorities and incomplete information.
Drive change in planning methods, capabilities, and ways of working while sustaining reliable delivery and a high standard of accuracy.
Create useful new approaches, test them thoughtfully, and help teams adopt what works.
Connect complex business, consumer, media, and measurement inputs; use sound judgment to resolve issues and make trade-offs.
Build alignment across senior stakeholders and disciplines, invite expertise, and elevate collective performance.
Act with ownership when information or priorities shift; clarify decisions, anticipate risks, and move work forward.
Assess benefits and risks, and connect near-term plans to longer-term brand and business objectives.