Media Director, Planning

We Are Rosie • Palmetto, GA

19h • Remote

About The Position

The Media Director, Planning will run large-scale, fast-paced advertising campaigns from inception to completion. The role owns strategic media activities end to end, including planning, buying, managing, and optimizing across channels. The Media Director works closely with Client/Account Leads and Media Team leadership to ensure media plans deliver on agreed strategies and approaches.

This is a remote role scheduled for 40 hours per week, at a rate of $80 per hour. The engagement is listed for November 16, 2026 through December 31, 2026, with intent to extend through all of 2027.

Requirements

• At least 8 years of relevant experience in digital media strategy, including both planning and direct or managed buying experience.
• Demonstrated experience planning and buying cross-channel media, including digital, OOH, TV, print, mobile, SEM, and paid social.
• At least 2 years of management experience.
• In-depth understanding of media planning, strategy, negotiation, implementation, and performance analysis.
• Ability to manage multiple projects in a fast-paced environment and prioritize workload for oneself and direct reports.
• Ability to work collaboratively and solve problems.
• Working knowledge of planning tools such as GlobalWebIndex and comScore, and reporting tools such as Datorama and Tableau.
• Proficiency with Google Workspace or Microsoft Office, including Outlook, Excel, PowerPoint, and Word.
• AI-optimized resumes and screening responses will not be considered.

Nice To Haves

• Experience in public affairs, government, B2B, or brand awareness media is helpful.

Responsibilities

• Manage strategic media activities across channels, including planning, buying, managing, and optimization.
• Develop media plans aligned with client and campaign objectives, collaborating with Client/Account Leads and Media Team leadership to deliver agreed strategies and approaches.
• Lead campaign implementation and management, including buying, negotiation, implementation, optimization, and analysis.
• Use internal data sources and past performance to develop insights and strategies for future efforts.
• Assess media performance and KPIs to determine how well original objectives and strategies were met.
• Work with the buying team to traffic and launch campaigns and troubleshoot implementation issues.
• Establish campaign specifications and timelines and coordinate across teams to ensure successful execution.

What This Job Offers

• Career Level: Director
• Education Level: No Education Listed