Associate Media Director, Planning

We Are Rosie•Palmetto, GA

About The Position

The Associate Media Director, Planning supports the Media Director in running large-scale, fast-paced advertising campaigns from inception to completion. The role owns day-to-day campaign implementation and management, including publisher-facing execution, troubleshooting, and delivery monitoring, and works with the Media Director and broader Media Team to ensure plans are executed on strategy. The position is listed at 40 hours per week, at a maximum rate of $75 per hour, for a duration from 11/16/26 to 12/31/26, with intent to extend through all of 2027.

Requirements

  • At least 6 years of relevant experience in digital media planning and/or buying.
  • Experience working with direct/managed service partners through an investment/activation or full-service role.
  • Working knowledge of media planning, implementation, and performance analysis.
  • Ability to thrive in a fast-paced environment while managing multiple projects and competing priorities.
  • Ability to thrive in a collaborative environment and solve problems.
  • Working knowledge of planning tools such as GlobalWebIndex and comScore, and reporting tools such as Datorama and Tableau.
  • Proficiency with Google Workspace or Microsoft Office, including Outlook, Excel, PowerPoint, and Word.

Responsibilities

  • Support strategic media activities, including planning, buying, and optimizing across channels.
  • Lead campaign implementation and management, including managing and issuing insertion orders with publishers, sharing tags, troubleshooting creative launches, monitoring and managing pacing and delivery, and confirming and running makegoods.
  • Partner with the Media Director to ensure media plans deliver on agreed strategies and approaches.
  • Use internal data sources and past performance to inform optimizations and proactively flag issues.
  • Track media performance and KPIs, surfacing insights to the Media Director and broader team.
  • Work closely with the buying team to traffic, launch, and troubleshoot implementation issues.
  • Help establish specifications and timelines needed for campaign launch.
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