Manager, Integrated Media Planning

Adelphi Group•Atlanta, GA

1d•$50,000 - $95,000•Hybrid

About The Position

The Manager translates business and brand priorities into integrated media plans and leads day-to-day planning, investment stewardship, and team delivery. The role combines planning expertise with CPG and consumer understanding, digital and data fluency, and the ability to connect brand building with performance. The Manager owns assigned planning workstreams from insight through recommendation, implementation, measurement, and learning, guides the team, and raises issues with a proposed path forward. The position develops integrated strategies and plans, oversees execution and investment quality, and uses data and technology to inform action. It also guides junior team members and contributes to improvements in planning processes, tools, templates, and team capabilities. The role is based in ATL, NYC, or Chicago. Omnicom policy requires employees to work in the office at least three days per week, to the extent permissible by local law, unless additional in-office days are directed by the agency or manager.

Requirements

3–5 years of media planning experience, preferably across integrated and cross-channel assignments.
Experience with CPG brands or categories, or a strong consumer-brand background and ability to learn category and commerce dynamics quickly.
Experience developing media recommendations, managing budgets, and supporting campaign implementation, tracking, and optimization.
Sound understanding of media fundamentals, digital platforms, audience research, data, analytics, and measurement.
Ability to interpret information, develop strategic insights, communicate clearly, and connect recommendations to brand and business objectives.
Experience guiding or developing junior planners; strong delegation, organization, and relationship-building skills.
Comfort working with automation, AI-enabled tools, and agentic workflows, including checking outputs and identifying when human review is needed.
Bachelor’s degree or equivalent combination of education and relevant experience.

Nice To Haves

Experience with CPG brands or categories.
Integrated and cross-channel media planning experience.

Responsibilities

Build and maintain working knowledge of assigned brands, categories, consumers, retail and commerce context, competitive activity, and business priorities.
Translate objectives and audience insights into channel roles, investment recommendations, reach and frequency considerations, flighting, and full-funnel plans.
Connect media decisions to brand outcomes and near-term performance, coordinating with commerce, CRM, creative, content, creators, data, technology, analytics, and measurement partners.
Prepare clear, evidence-based presentations and recommendations that explain insights, choices, expected contributions, and key trade-offs.
Lead planning, implementation coordination, tracking, and optimization across assigned workstreams; maintain plans, timelines, decision logs, and status updates.
Manage budgets, authorizations, pacing, flowcharts, financial trackers, and reconciliations; identify variances and resolve or escalate them promptly.
Coordinate campaign setup and in-market changes with activation teams and media partners, verifying alignment among plans, audiences, assets, and measurement requirements.
Apply quality checks to data, assumptions, deliverables, and platform inputs, particularly under tight timelines.
Use research, permitted first- and third-party data, platform tools, competitive intelligence, and campaign reporting to identify actionable insights.
Build measurement plans with appropriate brand and performance indicators; coordinate tests, evaluate results, and apply learning to optimization and future planning.
Use automation, AI-enabled tools, and agentic workflows when they improve speed or quality; validate outputs, protect confidential information, and apply human judgment.
Stay current on platform changes, media behavior, consumer trends, and emerging opportunities, assessing relevance before recommending adoption.
Direct and support associates and assistants through clear briefs, delegation, feedback, coaching, and review.
Collaborate across disciplines and with partners; communicate decisions and changes clearly, share context, and seek expertise to strengthen plans.
Anticipate delivery risks, propose solutions, make day-to-day trade-offs, and escalate material issues early with options and implications.
Contribute to continuous improvement in planning processes, tools, templates, and team capability.