Director, Integrated Media Strategy
About The Position
Marketbridge is seeking a Director, Media Strategy to lead the development and execution of integrated media strategies for enterprise B2B clients across a portfolio of accounts. The role translates client marketing objectives and broader demand-generation strategies into actionable, full-funnel media plans, and provides strategic direction through campaign planning, activation, optimization, and reporting. The Director works closely with clients and internal teams spanning account management, demand strategy, creative, analytics, and channel specialists to deliver measurable business results. The position also guides media planning and activation teams, advises clients on strategy and performance, manages vendor relationships and media budgets, and helps strengthen the agency’s media processes and capabilities. It is remote and requires candidates to be located in Canada or the US; visa sponsorship is not available.
Requirements
- 8+ years of experience in media strategy, planning, and buying, preferably within an agency environment.
- Strong experience developing and executing media strategies for B2B clients.
- Demonstrated knowledge of B2B media channels, including programmatic, paid social, SEM, and trade publications.
- Experience with The Trade Desk, DV360, or comparable programmatic platforms.
- Experience managing substantial media budgets and working with media vendors and platform partners.
- Strong analytical skills and experience interpreting media performance data and reporting.
- Experience leading client presentations and providing strategic media recommendations.
- Previous experience mentoring, managing, or providing direction to media professionals.
- Excellent communication, presentation, and relationship-management skills.
- Ability to manage multiple client accounts and shifting priorities in a fast-paced agency environment.
- Collaborative mindset and ability to bring forward ideas, challenge existing approaches, and work effectively across teams.
- Candidates must be located in Canada or the US; visa sponsorship is not available.
Nice To Haves
- Bachelor’s degree in Marketing, Communications, Business, or a related field is a plus.
Responsibilities
- Develop comprehensive B2B media strategies aligned with client marketing objectives, target audiences, and business goals.
- Translate marketing and demand-generation strategies into actionable, full-funnel media plans.
- Identify and evaluate opportunities across programmatic, paid social, SEM, trade publications, outdoor, traditional media, and other relevant channels.
- Provide strategic direction through campaign planning, activation, optimization, and reporting.
- Ensure media plans are structured, measurable, and optimized to meet agreed-upon objectives.
- Partner with channel specialists and activation teams to execute campaigns accurately and in alignment with approved strategies.
- Support in-platform campaign management and optimization when required.
- Review performance data, identify optimization opportunities, and incorporate campaign learnings into future planning.
- Help establish measurement frameworks, key performance indicators, and reporting approaches.
- Advise clients and lead or support conversations about media strategy, planning, campaign performance, and optimization.
- Present media plans, results, insights, and recommendations clearly and confidently.
- Build understanding of client businesses, industries, audiences, and competitive landscapes, and identify opportunities to expand or strengthen media offerings.
- Build vendor and platform-partner relationships; evaluate their capabilities and recommendations; and support negotiations for appropriate rates, placements, and added value.
- Oversee media budgets and ensure investments are allocated and managed responsibly.
- Stay aware of new media partners, platforms, tools, and opportunities relevant to B2B audiences.
- Guide, mentor, and provide strategic direction to media team members; review plans and recommendations; and support the development of junior and mid-level colleagues.
- Foster collaboration across media, account management, demand strategy, creative, analytics, and other internal teams.
- Contribute to the evolution of Marketbridge’s media processes, tools, capabilities, and best practices.
Benefits
- Flexible PTO, summer Fridays, and paid parental leave of up to 16 weeks for birthing parents.
- Office closure from Christmas to New Year’s.
- Comprehensive medical benefits.
- Free premium access to the Calm app.
- 401(k) with a 3% company contribution (US only).
- Life insurance, long-term disability, and AD&D coverage.
- Professional development fund of $500 and continuous learning programs.
- Company-provided laptop and accessories.
- Monthly Wi-Fi and cell stipend.
- ChatGPT Enterprise access.
- Exclusive discounts through Perkopolis.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
