Sr. Specialist, Employer Branding & Digital Content

Mars Veterinary Health•Vancouver, WA

5d•$92,400 - $115,500•Hybrid

About The Position

Support Banfield’s recruiting team by making its employer value proposition clear to prospects and candidates. Develop and implement employer-branding strategies and campaigns, then evaluate their success using metrics. The role includes associate storytelling, print and digital content creation, national and localized campaigns, career website development, and championing Banfield’s employer brand. The position is based on-site in Vancouver, Washington, with a hybrid schedule requiring three days per week on-site.

Requirements

Bachelor’s degree in Human Resources, Business Administration, Communications, Advertising, Marketing, Digital Design, or a similar discipline, or an equivalent combination of education, training, and experience.
Three years of experience in talent acquisition, marketing, or digital marketing.
Experience with national and localized recruitment marketing strategy, including media buying, content development, programmatic advertising, tracking, and reporting.
Experience overseeing a careers website, ATS and systems integration, building landing pages, email campaigns, and other digital assets.
Experience developing reports, analyzing data, and making decisions based on data.
Ability to work at a computer for long periods.
Ability to reason, remember, perform mathematical tasks, and read, write, and speak English proficiently.
Ability to follow written, oral, or diagrammatic instructions and solve problems involving several variables.
Ability to stand, walk, stoop, kneel, crouch, climb, and lift, carry, or move up to 50 pounds.
Good hand-eye coordination and arm, hand, and finger dexterity, including the ability to grasp; visual acuity sufficient to use a keyboard and operate necessary equipment.

Responsibilities

Live and exemplify the Five Principles of Mars, Inc. within self and team.
Collaborate with recruiters and agency partners on targeted localized campaigns to increase interest in and applications for open roles at Banfield.
Build relationships and influence with business partners, including marketing, corporate affairs, EI&D, and talent acquisition teams.
Partner with internal stakeholders to evolve Banfield’s employer brand and employee value proposition, bringing associates’ stories to life for candidates.
Manage content creation, research, scheduling, and publication or delivery across career sites, LinkedIn, Glassdoor, social media, industry partners, and other channels.
Lead paid recruitment digital marketing channels, assess their effectiveness using data, prioritize channels based on business requirements, and develop a marketing mix to achieve application goals.
Monitor the competitive landscape and industry trends, and identify employer-branding opportunities such as conference sponsorships and new platforms.
Manage data reporting, identify actionable insights, analyze and share program and channel metrics, and seek ways to improve engagement.
Identify and pursue opportunities to evolve Banfield’s employer brand and candidate experience through innovative solutions.
Assist in coordinating industry, student, and recruitment events, including conferences, open houses, career fairs, and recruitment training.
Share thought leadership on social media and influence social media growth through daily channel engagement.
Keep up to date with emerging sources and approaches for generating talent pipelines.
Track the recruitment marketing budget and calendar.
Understand the Banfield Employer Value Proposition and promote the brand as an employer of choice to internal and external audiences.
Perform other duties as assigned.

Benefits

Comprehensive medical, dental, and vision insurance.
Retirement plans, including 401(k) and Roth, with a company match.
Paid time off and holidays.
Mental health and wellbeing resources, including free coaching and counseling sessions.
Company-paid associate life insurance and optional supplemental life insurance.
Company-paid short- and long-term disability insurance.
Flexible Spending Accounts (FSA) for healthcare and dependent care expenses.
Health Savings Account (HSA).
Paid parental leave for birth and adoption.
Continuing education allowance for eligible positions.
Back-up child and elder care and family support resources.
Fertility and family-building support.
Digital exercise therapy.
Voluntary protection benefits for hospital stays, critical illness, and accidents.
Legal plan.
Identity protection.
Commuter benefits.
Three free Optimum Wellness Plans for pets.
Exclusive discounts on products and services.