Digital Content Specialist

Morgan Lewis • New York, NY

2d • Hybrid

About The Position

Morgan, Lewis & Bockius LLP is seeking a Digital Content Specialist to join its global Digital Marketing team. Reporting to the Senior Manager of Digital Content, this role supports the development, optimization, and performance of content across the firm's digital platforms, with a primary focus on its global websites. The specialist applies a newsroom mindset to identify emerging issues, audience interests, and timely content opportunities that strengthen brand awareness, thought leadership, and online visibility. The role works with colleagues across Marketing, Brand, Communications, Public Relations, practice and industry teams, and Recruiting to translate complex topics into engaging, audience-centered digital experiences and provide creative ideas and data-informed recommendations.

The position is based in the New York office and follows a hybrid schedule requiring three days per week in the office. The specialist supports content strategy and editorial development; website content creation, publishing, quality assurance, and lifecycle management; search optimization and performance analysis; and digital experience projects and cross-functional collaboration. The role also supports responsible use of generative AI and emerging technologies within established content standards and workflows.

The firm describes the role as an opportunity to contribute original editorial ideas, work with evolving digital content practices, and develop expertise in content strategy, optimization, and performance within a collaborative team. The position offers competitive compensation and a comprehensive benefits package. The stated salary range for positions in New York, NY is $78,000–$125,000; actual compensation may vary based on experience, expertise, business needs, market factors, and other circumstances.

Requirements

• Bachelor's degree or an equivalent combination of education and experience.
• At least 5 years of progressively responsible experience in digital content, digital marketing, editorial strategy, website content, communications, journalism, or a related field.
• Demonstrated experience writing, editing, proofreading, researching, and optimizing content for complex websites or digital platforms.
• Strong editorial judgment and digital storytelling skills, including the ability to develop original content concepts and translate complex information into engaging, audience-appropriate content.
• Strong working knowledge of SEO, content optimization, search intent, metadata, internal linking, and content-authority principles.
• Experience with enterprise content management systems; Sitecore is preferred.
• Familiarity with web analytics and search tools such as GA4, Google Search Console, Semrush, and Siteimprove.
• Familiarity with project management, collaboration, and design tools such as Jira and Figma.
• Working knowledge of WCAG, digital accessibility, structured content, and taxonomy.
• Familiarity with digital and social platforms including LinkedIn, YouTube, Instagram, WeChat, and Sprout Social.
• Experience using generative AI and automation responsibly within content workflows.
• Strong organizational, project management, problem-solving, and communication skills.
• Ability to manage multiple assignments, stakeholder relationships, approvals, and deadlines while collaborating across editorial, technical, creative, analytical, and business teams.
• Proactive, curious, creative, and detail-oriented approach, with sound judgment, discretion, adaptability, and commitment to quality, confidentiality, and exceptional client service.
• Flexibility to work outside regular business hours as needed.

Nice To Haves

• Experience supporting complex, global organizations and culturally diverse audiences.
• Experience in professional services, regulated, knowledge-based, or partnership environments; legal industry experience is a plus.
• Relevant certifications or training in digital content strategy, SEO, analytics, accessibility, content management systems, or responsible AI use.

Responsibilities

• Support the firm's global digital content strategy and editorial priorities across websites, campaigns, blogs, resource centers, and other digital platforms.
• Identify emerging issues, audience interests, and content trends to develop timely editorial ideas and creative approaches.
• Write, edit, restructure, and optimize digital content, translating complex legal and business topics into clear, compelling, accessible, audience-focused communications.
• Develop content briefs, headlines, summaries, page structures, calls to action, metadata, and other editorial materials aligned with firm standards and business objectives.
• Identify content gaps and opportunities for new, refreshed, or consolidated content, including initiatives responding to market, regulatory, or firm developments.
• Develop and optimize content for global website pages, including practice, industry, lawyer, office, recruiting, alumni, and thought-leadership pages.
• Partner with the Web Content Manager and Web Content team on content planning, development, publishing, and optimization, providing editorial direction, content requirements, and quality feedback.
• Review staged and published content for accuracy, consistency, accessibility, and adherence to brand, editorial, and content governance standards, including metadata, tagging, templates, and publishing workflows.
• Support content audits, lifecycle management, localization, and regional adaptation while maintaining consistency across digital platforms.
• Conduct keyword, search-intent, audience, competitor, and topic research to inform content development.
• Apply SEO, metadata, internal-linking, and structured-content best practices to improve organic visibility across traditional search, answer engines, and AI-assisted discovery.
• Monitor content performance with analytics and search tools and identify opportunities to improve visibility, engagement, audience journeys, and conversion.
• Support testing and experimentation involving headlines, page structures, calls to action, and digital formats.
• Assist with dashboards, performance reports, and content audits, and translate findings into actionable recommendations for continuous improvement.
• Contribute editorial recommendations to website redesigns, migrations, platform enhancements, launches, and campaigns.
• Manage content assignments, stakeholder input, reviews, approvals, and deadlines accurately and responsively.
• Collaborate with UX, design, web development, analytics, marketing, communications, public relations, and business development teams, and build relationships with lawyers, professional staff, and external partners.
• Provide guidance on digital content requirements, editorial standards, and audience considerations.
• Support responsible use of generative AI and emerging technologies within established content standards and workflows, while staying current on digital publishing, accessibility, search, and content marketing trends.

Benefits

• Medical coverage
• Parental leave
• Paid time off, including vacation and sick time
• Income protection programs
• 401(k) eligibility
• Other financial and/or benefits, depending on the position offered

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level