Digital Product Content Specialist
About The Position
The Digital Product Content Specialist supports execution of Master Lock’s commercial digital product content strategy and related processes. The role focuses on using digital product content to build the Master Lock brand and improve discoverability on distributor websites and partner platforms, including Grainger and Fastenal. The Specialist collaborates with internal teams and partners, contributes to process improvement, and applies ecommerce and digital expertise to create and optimize product content. The role supports content strategy across MasterLock.com and commercial distribution partners, develops and deploys digital merchandising assets, and syndicates product information through customer content portals and the Salsify product content management system. It also includes auditing workflows and content performance, assessing sales and customer behavior, analyzing the impact and return on investment of content initiatives, researching benchmarks, and maintaining a monthly production and deployment calendar.
Requirements
- Bachelor’s degree in marketing, communications, business, or a related field and three years of experience in marketing, advertising, customer service, or a related field; alternatively, a high school diploma and six years of experience in those fields.
- Demonstrated intellectual curiosity about product content marketing and passion for developing best-in-class content.
- Ownership mentality and proven ability to meet deadlines, collaborate with others, and manage projects independently.
- Track record of achievement in a fast-paced environment and ability to manage multiple projects effectively.
- Ability to work as a team player across multiple cross-functional teams.
- Willingness to learn and adopt artificial intelligence tools, especially Microsoft Copilot, to improve content creation, optimization, and workflow efficiency; commitment to ongoing learning and responsible use of AI in alignment with organizational standards.
- Familiarity with product content management platforms.
Nice To Haves
- Experience with consumer durables products.
- Familiarity with the Salsify Product Content Management Platform.
- Understanding of SEO, PPC, and display advertising as they relate to digital copy.
Responsibilities
- Assist the Digital Content Manager with executing a holistic digital product content strategy across MasterLock.com and distributor and commercial partner sites, optimizing content for consumer engagement and retailer search engines.
- Support development, deployment, and optimization of digital merchandising assets tailored to targeted distributor websites.
- Syndicate accurate and thorough product information to owned websites and online distribution partners through customer content management portals and Salsify.
- Audit and document enterprise processes for developing and deploying digital product content.
- Assess sales performance, customer behavior, and market trends to optimize product listings, categories, and collections.
- Analyze the performance and impact of digital content investments with key retailer accounts to determine customer impact and return on investment.
- Assess content performance on owned sites and distribution partners using the digital product content scorecard.
- Use internal and external data sources to gather relevant industry benchmarks.
- Develop a detailed monthly digital product content production and deployment calendar.
- Follow internal processes and identify opportunities to increase team efficiency.
Benefits
- Annual bonus plan based on company and individual performance or a role-based sales incentive plan.
- Comprehensive health plans.
- 401(k) program with a company contribution.
- Product discounts.
- Flexible time off benefits.
- Adoption benefits.
- Employee Resource Groups.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
