Digital Content Specialist

Franklin & Marshall College • Lancaster, PA

10h • Onsite

About The Position

Franklin & Marshall College is hiring a full-time Digital Content Specialist in its Office of Communications and Marketing. This technical and creative role designs, develops, and manages the College’s web presence across user experience, interface design, front-end development, and back-end administration. The Specialist will play a central role in the website redesign, support the site’s ongoing performance and evolution, build and deploy email campaigns, and provide backup support for social media engagement. The role reports to the Digital Content Director and is based on the College’s campus in Lancaster, Pennsylvania. The schedule is 40 hours, Monday through Friday, with evenings and weekends potentially required. The approved salary range is $55,500–$61,500.

The Specialist creates accessible, on-brand web experiences using industry-standard tools and practices. The role supports migration from Modern Campus to WordPress and collaborates with the Digital Content Director, the redesign agency, ITS, designers, video producers, and writers. Employment offers are contingent on reference checks, criminal background verification, and credential verification.

Requirements

• Bachelor’s degree in digital media, marketing, design, computer science, or a related field, or a portfolio demonstrating multiple years of professional, high-quality web work.
• At least 3 years of experience in web development, web design, or web content management.
• Proficiency in HTML, CSS, and JavaScript, with a portfolio of responsive, accessible websites.
• Working knowledge of WordPress, including theme and template customization, plugin management, and site administration.
• Experience with PHP, MySQL, and version control (Git), or the ability to learn these quickly.
• Working knowledge of UX and UI principles and the ability to produce wireframes, prototypes, and polished visual layouts, such as with Figma.
• Working knowledge of web accessibility (WCAG), SEO, and site performance.
• Experience building and deploying email campaigns in an email service platform.
• Ability to use institutional software including Google Workspace, Microsoft Office, Zoom, and Modern Campus.
• Excellent written and verbal communication skills, including the ability to work with diverse audiences and explain technical concepts to non-technical stakeholders.
• Ability to work proactively, prioritize, and manage multiple projects in a fast-paced environment.
• Evidence of a commitment to community and belonging.
• Successful interview.
• Successful completion of background checks.

Nice To Haves

• Experience in higher education web environments.
• Experience with a website migration or redesign project.
• Experience with analytics and user testing tools.
• Basic graphic design, photo editing, or video editing skills.

Responsibilities

• Design, build, and maintain web pages and templates that translate user needs and institutional goals into intuitive, accessible, on-brand experiences.
• Develop and maintain front-end code using HTML, CSS, and JavaScript, as well as custom WordPress themes, templates, and components, supporting migration from Modern Campus to WordPress.
• Administer the website back end, including plugins, themes, user roles and permissions, updates, security, performance optimization, and troubleshooting.
• Apply UX and UI practices to improve the website, including wireframing, prototyping, usability testing, and analytics review.
• Design cohesive email communications for enrollment marketing and institutional communications.
• Collaborate with the Digital Content Director, redesign agency partner, ITS, graphic designers, video producers, and writers to implement and refine the new site.
• Ensure websites meet accessibility standards and SEO best practices.
• Translate complex institutional information into digital content that target audiences can readily understand.
• Provide backup support for social media channels, including content creation and community monitoring.
• Estimate work hours for digital tasks, manage revisions efficiently, and protect and store digital assets according to departmental procedures.
• Perform other duties as assigned.

Benefits

• 10% employer retirement contribution.
• Medical, dental, vision, and life insurance coverage.
• Tuition and education benefits for eligible dependents, employees, and spouses.
• Generous paid vacation.
• Recognized holiday closures.
• Access to College facilities, including dining venues, recreation and fitness facilities, and libraries.
• Access to College performances, lectures, and events.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level