Digital Content Specialist

Gleaners Food Bank Of I • Indianapolis, IN

3d • Onsite

About The Position

Gleaners Food Bank of Indiana is the state’s largest hunger relief organization and one of the leading food banks in the Feeding America Network. It operates hunger relief programs in a 21-county service area, Fresh Connect Central, a regional produce cooperative for Feeding America, a contract reclamation site for Kroger Central Division, and a FEMA disaster response staging site.

As part of the marketing and communications team, the Digital Content Specialist assists with developing and implementing marketing strategies across digital channels. This creative, self-starting role leads storytelling efforts, including producing photo and video content for marketing and fundraising materials, and owns day-to-day management of the organization’s organic social media channels. The specialist plans, schedules, publishes, and analyzes content; collaborates with the Creative Services Specialist to maintain brand standards; and reports to the Director of Marketing. Responsibilities support Gleaners Food Bank’s mission to lead the fight against hunger. The position is onsite, and relocation is not provided.

Requirements

• Bachelor’s degree and/or equivalent experience in marketing, communications, or a related field.
• Strong understanding of social media, social communities, and trends.
• Excellent written and verbal communication skills, with the ability to adapt tone and messaging to platforms and target audiences.
• Proficiency with social media management platforms such as Meta Business Suite and others.
• Ability to construct social analytics reports, establish baselines, and track improvements and opportunities.
• Fundamental content creation skills in social media writing, photo editing, and video editing.
• Strong organizational skills and a focus on efficient workflows.
• Ability to manage a deadline-driven work environment and respond quickly and professionally to competing priorities.
• Professionalism, enthusiasm, and teamwork.
• Strong problem-solving skills and the ability to think strategically and creatively.
• Ability to build rapport and make a persuasive case for support with diverse internal and external constituent groups.
• Ability to maintain confidentiality.
• Valid driver’s license, clean driving record, at least three years of driving experience, and eligibility for coverage under the company vehicle insurance provider.

Nice To Haves

• At least two years of social media management experience for a brand or organization.
• Knowledge of and familiarity with Salesforce marketing tools.

Responsibilities

• Collaborate with marketing, fundraising, and senior leadership teams to create engaging, brand-aligned content optimized for each platform.
• Work with the Director of Marketing to execute digital marketing strategies and maintain editorial calendars.
• Engage with audiences across platforms, respond to messages and comments in a timely manner, and escalate questions or issues as needed.
• Manage time-sensitive content and ensure urgent posts are published promptly.
• Shoot and edit photo and video content within brand parameters and style.
• Manage storytelling assets, including photos, videos, and blog posts, and oversee their filing in a centralized story bank.
• Assist with email marketing, including maintaining the monthly e-newsletter using Salesforce Marketing Cloud.
• Help manage the Gleaners website as needed.
• Monitor social media engagement and work with outside digital marketing partners to optimize content strategy.
• Work with the development team to create online fundraising campaign pages as needed.
• Capture and create photos and videos at external and staff events, meetings, and organizational activities, including coordinating and conducting professional employee headshots.
• Monitor trends and identify timely opportunities for the brand.
• Perform other duties as assigned.

Benefits

• Medical, dental, and other supplemental insurance.
• 14 paid holidays, three paid sick leave days, federal holidays, two volunteer days, and a birthday benefit.
• Learning and development opportunities.
• Company-paid vision insurance, long-term disability insurance, and $50,000 life and AD&D coverage.
• Paid life and long-term disability insurance.
• Maternal, parental, and caregiver leave.
• On-site gym.
• Wellness programs.
• 403(b) plan with up to 4% match.
• Monthly attendance bonus.
• Opportunity to earn up to 10% incentive pay.
• Apparel allowance.

What This Job Offers

• Job Type: Full-time