Digital Content Specialist

Olmsted Medical Center • Rochester, MN

11d • $33 - $50 • Onsite

About The Position

Olmsted Medical Center (OMC) is seeking a Digital Content Specialist to manage and enhance their external websites and social media presence. This role involves ensuring brand consistency, creating patient-friendly content, analyzing digital analytics, and collaborating with various internal teams and external vendors. The specialist will be responsible for the day-to-day content management of the external website, including text, images, navigation, and links, as well as developing and executing a digital content strategy that aligns with organizational goals. Additionally, the role supports the development and execution of social media strategies, manages social media platforms, plans and executes paid social media campaigns, and monitors social media performance. The position also involves assisting with events and performing other duties as directed by marketing leadership.

Requirements

• Bachelor’s degree in communications, journalism, or related field required.
• Minimum of 3-5 years of experience in a similar web content position or related experience.
• Strong understanding of content management systems and web design best practices.
• Basic knowledge and ability to code HTML and an understanding of CSS.
• Demonstrated experience managing social media content across multiple platforms, including content planning, creation, scheduling, publishing, monitoring, and performance analysis.
• Strong communication skills (oral and written), including the ability to translate website requests into patient-friendly webpages.
• Ability to manage multiple projects in a fast-paced, deadline-driven environment and manage stakeholders' expectations and needs.
• Proficiency in responsive website design, web privacy filtering, and web accessibility standards (ADA and ACA Section 1557.)
• Understanding of implementing audio/video content.
• Excellent proofreading and editing skills.
• Maintain a positive, customer service-focused attitude.
• Strong problem-solving capabilities and decision-making abilities, but not afraid to ask questions.
• Strong time management skills and ability to multi-task and manage multiple projects in a fast-paced work environment.
• Demonstrated attention to detail and strong organizational skills.
• Ability to create high-quality, branded PPT for events and meetings.
• Ability to work independently in a specialist role and as part of a team of people.
• Willingness to work after hours and help with events at off-site locations.

Nice To Haves

• Knowledge of SharePoint is helpful.
• Healthcare and not-for-profit experience helpful.

Responsibilities

• Follows OMC’s Brand/Identity Standards to ensure consistency in messaging, tone/voice, design, and font/color selection and a consistent brand experience.
• Maintains a cohesive, branded look and feel for OMC's external websites and maintains continuity of design and layout across all webpages.
• Uses a non-WordPress content management system for the external website and maintains a strong relationship with the web vendors.
• Edits and proofreads all web content for readability and accuracy of information before posting and ensures that everything follows OMC style, and has been checked for grammar, typos, ownership of images, and accuracy of links.
• Prepares and summarizes website and digital platform analytics to help inform marketing decisions and audience engagement strategies.
• Serves as the day-to-day contact for website vendors regarding routine technical issues, content updates, upgrades, and troubleshooting, escalating larger strategic or technical questions as appropriate.
• Works with OMC’s IT department as needed.
• Supports the development and execution of a digital content strategy that advances organizational goals and audience growth.
• Manages OMC’s social media presence across multiple platforms, including planning, creating, scheduling, publishing, and monitoring content to ensure timely, accurate, engaging, and brand-aligned communications.
• Manages the day-to-day content and organization of OMC’s external website, including text, images, navigation, links, and overall usability.
• Collaborates with clinical teams, subject matter experts, and department leaders to develop, review, and maintain accurate, current, and patient-friendly content.
• Consults with individuals requesting website content to understand their goals, identify audience needs, and ensure proposed content aligns with OMC’s website strategy, brand standards, and organizational priorities.
• Reviews website content regularly to identify outdated information, broken links, accessibility concerns, and opportunities to improve the user experience.
• Applies accessibility, readability, and search engine optimization best practices when creating and updating website content.
• Coordinates with internal teams and external vendors, as needed, to address website functionality, technical issues, and enhancements.
• Supports the development and execution of OMC’s social media strategy in alignment with organizational goals, marketing priorities, and audience needs.
• Manages OMC’s presence across multiple social media platforms, including planning, creating, scheduling, publishing, and monitoring organic content.
• Develops and maintains social media content calendars to support service-line priorities, campaigns, events, recruitment efforts, and organizational communications.
• Collaborates with marketing leadership, clinical teams, subject matter experts, and other departments to develop accurate, engaging, patient-friendly, and brand-aligned content.
• Plans and executes approved paid social media campaigns, including audience targeting, budget management, placement, monitoring, and optimization.
• Monitors comments, messages, reviews, and emerging conversations; responds or escalates concerns according to OMC policies and patient privacy requirements.
• Tracks and analyzes organic and paid social media performance, prepares reports, and uses insights to improve content, audience engagement, and campaign effectiveness.
• Stays current on platform changes, digital advertising practices, accessibility standards, and emerging social media trends.
• Assists with OMC and OMC Regional Foundation events or other activities, as needed.
• Works occasional evenings and/or weekends and travels within the service area.
• Performs other or similar duties as required or directed by the marketing manager or the vice president for marketing and philanthropy.

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Basic Life Insurance
• Tuition Reimbursement
• Employer Paid Short-Term Disability and Long-Term Disability
• Adoption Assistance Plan

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level