Digital Content Specialist

Cook Systems • Memphis, TN

8d

About The Position

Cook Systems is hiring a Digital Content Specialist in Memphis, Tennessee. The specialist supports planning and delivery of web content and digital campaigns, working with internal and external teams to ensure an effective digital presence. The role develops audience-focused content and digital experiences using research, stakeholder input, analytics, testing, SEO, and AEO. It also partners with design teams on user experience and information architecture, manages CMS content, and serves as a messaging and publishing resource to help ensure accuracy, brand consistency, and AP style adherence.

Requirements

• Bachelor's degree in Journalism, English, Marketing, Advertising, or Information Technology, or equivalent experience.
• One to three years of hands-on writing and editing experience, including at least two years of web content development experience.
• Experience using data analysis tools and platforms such as Adobe Analytics or Google Analytics.
• Experience writing in AP style.
• Experience working and engaging with cross-functional teams in settings such as workshops and ideation sessions.
• Experience working with content management systems such as Adobe Experience Manager.
• Experience using Microsoft Office tools, including Outlook, Teams, Excel, PowerPoint, and Word.
• Strong analytical skills and ability to derive actionable insights and optimizations from data.
• Strong project management skills, including prioritizing tasks and meeting deadlines.
• Flexibility to manage changing plans and deliverables.
• Agility, curiosity, and bias for action in a fast-paced, changing environment.
• Strong written and verbal communication skills to convey insights, make recommendations, and influence stakeholders.

Nice To Haves

• Passion for developing and testing new tactics, technologies, and strategies to engage donors in the digital media landscape.

Responsibilities

• Assist with developing and implementing project plans for web content and campaigns, including enterprise-level campaigns such as Dream Home and Showplace, in coordination with internal and external teams.
• Develop online content using stakeholder interviews, user research, persona development, style guides, and content briefs.
• Use data and insights to engage audience segments and drive strategy, delivery, reporting, and optimization of digital experiences and KPIs, including testing, SEO, and AEO.
• Collaborate with design teams to create user-friendly web experiences and maintain information architecture, standards, naming conventions, taxonomy, and documentation.
• Develop and manage web content in a content management system; recommend content design, collaborate with stakeholders, and maintain brand and message adherence.
• Serve as a subject matter expert and key liaison for assigned teams.
• Review and publish web content, checking accuracy, brand, messaging, and AP style; inform senior management about issues and potential conflicts.

Benefits

• Medical coverage through Blue Cross Blue Shield, with two plan options.
• Dental and vision coverage.
• Life, critical illness, and accident insurance through Unum.
• Flexible Spending Account and Dependent Care FSA options through Navia.
• Health Gap Insurance through Sun Life.
• 401(k) retirement plan through The Standard, with eligibility after six months.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level