Digital Product Content Specialist

Fortune Brands • Deerfield, IL

8h • $65,000 - $77,000 • Hybrid

About The Position

The Digital Product Content Specialist supports the execution of Master Lock’s commercial digital product content strategy and related processes. The role focuses on using digital product content to build the Master Lock brand and improve discoverability on distributor websites and partner platforms, including Grainger and Fastenal. It calls for collaboration, process improvement, attention to detail, and broad ecommerce and digital expertise.

The position is eligible for a hybrid work environment based at Fortune Brands Innovations’ Deerfield, Illinois headquarters, with remote work on Mondays and Fridays. The Specialist works with the Digital Content Manager and cross-functional teams to develop and deploy optimized product content, syndicate accurate product information, evaluate content performance, and improve processes and workflows.

The role requires a bachelor’s degree in a relevant field and three years of related experience, or a high school diploma and six years of related experience. The stated base salary range is $65,000–$77,000 USD. Employees also participate in either an annual bonus plan based on company and individual performance or a role-based sales incentive plan.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field and three years of experience in marketing, advertising, customer service, or a related field; alternatively, a high school diploma and six years of experience in those fields.
• Demonstrated intellectual curiosity about product content marketing and a passion for developing best-in-class content.
• Ownership mentality and demonstrated ability to meet deadlines, collaborate, and manage projects independently.
• Track record of accomplishment in a fast-paced environment and ability to manage multiple projects effectively.
• Ability to work as a team player across multiple cross-functional teams.
• Willingness to learn and adopt AI tools, especially Microsoft Copilot, to improve digital product content creation, optimization, and workflow efficiency, with commitment to ongoing learning and responsible use aligned with organizational standards.

Nice To Haves

• Experience with consumer durables products.
• Familiarity with the Salsify Product Content Management Platform.
• Understanding of SEO, PPC, and display advertising as they relate to digital copy.
• Familiarity with product content management platforms.

Responsibilities

• Assist the Digital Content Manager in executing a holistic digital product content strategy across MasterLock.com and distributor and commercial partner platforms, optimizing content for consumer engagement and retailer search engines.
• Support the development, deployment, and optimization of digital merchandising assets tailored to targeted distributor websites.
• Syndicate accurate and thorough product information to owned sites and online distribution partners through customer content management portals and the Salsify product content management system.
• Audit and document enterprise processes for developing and deploying digital product content.
• Assess sales performance, customer behavior, and market trends to optimize product listings, categories, and collections.
• Analyze the performance and impact of digital content investments with key retailer accounts to determine customer impact and return on investment.
• Assess content performance on owned sites and distribution partners using the digital product content scorecard.
• Use internal and external data sources to gather relevant industry benchmarks.
• Develop a detailed monthly digital product content production and deployment calendar.
• Follow internal processes and identify ways to improve team efficiency.

Benefits

• Annual bonus plan based on company and individual performance or a role-based sales incentive plan.
• Comprehensive health plans.
• 401(k) program with a company contribution.
• Product discounts.
• Flexible time off benefits.
• Adoption benefits.
• Employee Resource Groups (ERGs).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level