Digital Product Content Specialist

Master Lock • Deerfield, IL

1d • Hybrid

About The Position

The Digital Product Content Specialist supports the execution of Master Lock’s commercial digital product content strategy and related processes. The role focuses on using digital product content to strengthen the Master Lock brand and improve discoverability on distributor websites and partner platforms, including Grainger and Fastenal. The Specialist works collaboratively, improves processes, and applies ecommerce and digital expertise to create and deploy content optimized for customer engagement and retailer search engines.

The position is eligible for a hybrid work arrangement from Fortune Brands’ Deerfield, Illinois headquarters, with remote work on Mondays and Fridays. The role requires a bachelor’s degree in a related field and three years of relevant experience, or a high school diploma and six years of relevant experience. The posted base salary range is $65,000–$77,000, with eligibility for an annual performance bonus or role-based sales incentive plan.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field and three years of experience in marketing, advertising, customer service, or a related field; alternatively, a high school diploma and six years of relevant experience.
• Demonstrated intellectual curiosity about product content marketing and a passion for developing best-in-class content.
• Ownership mentality and demonstrated ability to meet deadlines, collaborate, and manage projects independently.
• Track record of accomplishment in a fast-paced environment and ability to manage multiple projects effectively.
• Ability to work as a team player across multiple cross-functional teams.
• Willingness to learn and adopt artificial intelligence tools, especially Microsoft Copilot, to improve digital product content creation, optimization, and workflow efficiency.
• Commitment to ongoing learning and responsible use of AI in alignment with organizational standards.
• Familiarity with product content management platforms.

Nice To Haves

• Experience with consumer durables products.
• Familiarity with the Salsify Product Content Management Platform.
• Understanding of SEO, PPC, and display advertising as they relate to digital copy.

Responsibilities

• Assist the Digital Content Manager in executing a holistic digital product content strategy across MasterLock.com and commercial distributor partners.
• Support development, deployment, and optimization of digital merchandising assets tailored to distributor websites.
• Syndicate accurate, thorough product information to owned sites and online distribution partners through customer content management portals and Salsify.
• Audit and document enterprise processes for developing and deploying digital product content.
• Assess sales performance, customer behavior, and market trends to optimize product listings, categories, and collections.
• Analyze the performance and impact of digital content investments with key retailer accounts to determine customer impact and return on investment.
• Audit and assess content performance on owned sites and distributor partners using the digital product content scorecard.
• Use internal and external data sources to gather relevant industry benchmarks.
• Develop a detailed monthly digital product content production and deployment calendar.
• Follow internal processes and identify ways to improve team efficiency.

Benefits

• Annual bonus plan based on company and individual performance or role-based sales incentive plan.
• Comprehensive health plans.
• 401(k) program with a company contribution.
• Product discounts.
• Flexible time off benefits.
• Adoption benefits.
• Employee Resource Groups (ERGs).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level