Digital Content Specialist

Cherokee Nation Entertainment • Catoosa, OK

18h

About The Position

The Digital Content Specialist develops, manages, and refines digital content across websites, mobile applications, digital signage, and advertising channels. The role ensures content aligns with brand standards, regulatory requirements, and promotional guidelines while providing a seamless and engaging user experience. It uses performance metrics to assess results and continuously improve digital strategy. The position may involve varied shifts, on-call responsibilities, and travel, and work in office settings and casino floors, where smoke and crowd noise may be present.

Requirements

• Bachelor’s degree in Marketing, Advertising, or a related field, plus at least three years of relevant experience; or an equivalent combination of education and experience.
• Strong knowledge of content management systems (CMS), website analytics tools, and SEO strategies.
• Advanced proficiency in Adobe Creative Cloud and graphic design tools.
• Creative thinking, with basic photography, video editing, and Photoshop skills.
• Working knowledge of graphic, website, and mobile app design best practices.
• Strong computer proficiency, including Microsoft Office Suite, especially Excel.
• Proficiency in proofreading, editing, and AP Style writing.
• Excellent written, verbal, visual, and interpersonal communication skills.
• Exceptional attention to detail and ability to work independently.
• Strong organizational skills, including the ability to prioritize and meet deadlines in a fast-paced environment.

Nice To Haves

• Familiarity with the CNE mobile app and reporting tools.

Responsibilities

• Execute digital content strategies aligned with organizational goals and brand standards.
• Maintain and update websites, mobile apps, digital signage, and screens to ensure consistency and usability.
• Write, adapt, and refine engaging content for digital advertising platforms.
• Analyze performance metrics and optimize content based on data insights.
• Manage content calendars to ensure timely and strategic publication.
• Conduct content audits to assess performance and identify improvement opportunities.
• Implement SEO best practices to enhance search visibility and audience engagement.
• Monitor online business listings, brand reputation, and review platforms for accuracy and consistency.
• Ensure content complies with promotional guidelines, regulatory standards, copyright laws, and brand policies.
• Stay current on digital trends, CMS advancements, consumer preferences, and best practices.
• Work in various environments, including office settings and casino floors, potentially exposed to smoke and crowd noise.
• Work varied shifts, weekends, holidays, travel, and on-call assignments as needed.
• Perform other related duties as assigned.

Benefits

• Health plans, 24/7 telemedicine access, and on-site health clinics at select locations.
• Generous 401(k) match.
• Paid vacation, sick time, bereavement leave, and holidays.
• Flexible spending accounts.
• Maternity and paternity leave.
• Voluntary benefits.
• Performance-based incentives.
• Employee referral rewards.
• Discounts and holiday appreciation gifts.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level