Digital Content Specialist

UNC-Chapel Hill•Chapel Hill, NC

About The Position

UNC-Chapel Hill’s University Communications and Marketing department is seeking a digital content specialist to create compelling digital experiences that connect people with UNC-Chapel Hill’s stories, resources and institutional priorities. The position is part of the editorial and digital production team and combines editorial judgment, web production and audience strategy to ensure content is useful, engaging and accessible for its channel and intended audience. The specialist independently manages projects while collaborating across teams to write website copy, produce newsletters and identify ways to share visuals across sites. The team contributes to UNC .edu, The Well newsletter, giving.unc.edu and other University websites. Each specialist has a primary specialty and provides cross-coverage for major initiatives, high-interest stories and daily publishing needs.

Requirements

  • Experience sharing content across digital platforms.
  • Ability to translate complex issues into digestible information that audiences will engage with.
  • Ability to independently manage projects and collaborate across teams.

Nice To Haves

  • Experience with a content management system, ideally WordPress, or an email service provider.
  • Experience finding and developing written stories on deadline.

Responsibilities

  • Create compelling digital experiences that connect people with UNC-Chapel Hill’s stories, resources and institutional priorities.
  • Apply editorial judgment, web production and audience strategy to make content useful, engaging and accessible for its channel and intended audience.
  • Manage projects independently and collaborate across teams.
  • Write engaging website copy, produce newsletters and identify ways to share visuals across sites.
  • Contribute to UNC .edu, The Well newsletter, giving.unc.edu and other University websites.
  • Provide cross-coverage for major initiatives, high-interest stories and daily publishing needs.
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