Digital Content Specialist

Morgan Lewis • New York, NY

4d • $78,000 - $125,000 • Hybrid

About The Position

Morgan, Lewis & Bockius LLP is seeking a Digital Content Specialist to join its global Digital Marketing team. Reporting to the Senior Manager of Digital Content, the role supports the development, optimization, and measurement of content across the firm’s digital platforms, with a primary focus on its global websites. The specialist applies a newsroom mindset to identify emerging issues, audience interests, and timely editorial opportunities, helping strengthen brand awareness, thought leadership, and online visibility. The role translates complex legal and business topics into clear, engaging, audience-centered digital experiences and contributes creative ideas and data-informed recommendations.

The specialist supports digital content strategy and editorial priorities across websites, campaigns, blogs, resource centers, and other platforms. Work includes writing, editing, restructuring, and optimizing content; developing editorial materials; identifying content gaps; and supporting website content planning, publishing, quality assurance, audits, lifecycle management, localization, and regional adaptation. The position also applies search and content optimization practices, monitors performance, supports testing and reporting, and recommends improvements.

The role collaborates with the Web Content team and colleagues in UX, design, web development, analytics, marketing, communications, public relations, business development, practice and industry teams, recruiting, and other areas. It supports website redesigns, migrations, launches, campaigns, and responsible use of generative AI and emerging technologies within established standards and workflows.

This position is based in the firm’s New York office and follows a hybrid schedule requiring three days per week in the office. Flexibility to work outside regular business hours is needed as required. The firm describes the role as part of a collaborative team that values creativity, innovation, professional development, and client service.

Requirements

• Bachelor’s degree or an equivalent combination of education and experience.
• At least 5 years of progressively responsible experience in digital content, digital marketing, editorial strategy, website content, communications, journalism, or a related field.
• Demonstrated experience writing, editing, proofreading, researching, and optimizing content for complex websites or digital platforms.
• Strong editorial judgment and digital storytelling skills, including the ability to develop original content concepts and translate complex information into engaging, audience-appropriate content.
• Strong working knowledge of SEO, content optimization, search intent, metadata, internal linking, and content-authority principles.
• Experience with enterprise content management systems; familiarity with Sitecore is preferred.
• Familiarity with web analytics and search tools such as GA4, Google Search Console, Semrush, and Siteimprove.
• Familiarity with project management, collaboration, and design tools such as Jira and Figma.
• Working knowledge of WCAG, digital accessibility, structured content, and taxonomy.
• Familiarity with LinkedIn, YouTube, Instagram, WeChat, and Sprout Social.
• Experience using generative AI and automation responsibly within content workflows.
• Strong organizational, project management, problem-solving, and communication skills; ability to manage multiple assignments, stakeholder relationships, approvals, and deadlines while collaborating across editorial, technical, creative, analytical, and business teams.
• Proactive, curious, creative, and detail-oriented approach, with sound judgment, discretion, adaptability, and commitment to quality, confidentiality, and exceptional client service.
• Flexibility to work outside regular business hours as needed.
• Ability to work a hybrid schedule with three days per week in the New York office.

Nice To Haves

• Experience supporting complex, global organizations and culturally diverse audiences.
• Experience in professional services, regulated, knowledge-based, or partnership environments; legal industry experience is a plus.
• Relevant certifications or training in digital content strategy, SEO, analytics, accessibility, content management systems, or responsible AI use.
• Familiarity with Sitecore.

Responsibilities

• Support the firm’s global digital content strategy and editorial priorities across websites, campaigns, blogs, resource centers, and other digital platforms.
• Identify emerging issues, audience interests, and content trends to develop timely editorial ideas and creative approaches.
• Write, edit, restructure, and optimize digital content, translating complex legal and business topics into clear, compelling, accessible, audience-focused communications.
• Develop content briefs, headlines, summaries, page structures, calls to action, metadata, and other editorial materials aligned with firm standards and business objectives.
• Identify content gaps and opportunities for new, refreshed, or consolidated content, including initiatives responding to significant market, regulatory, or firm developments.
• Develop and optimize global website content for practice, industry, lawyer, office, recruiting, alumni, and thought-leadership pages.
• Partner with the Web Content Manager and Web Content team on content planning, development, publishing, and optimization; provide editorial direction, content requirements, and quality feedback.
• Review staged and published content for accuracy, consistency, accessibility, and compliance with brand, editorial, and content governance standards, including metadata, tagging, templates, and publishing workflows.
• Support content audits, lifecycle management, localization, and regional adaptation while maintaining consistency across digital platforms.
• Conduct keyword, search-intent, audience, competitor, and topic research to inform content development; apply SEO, metadata, internal-linking, and structured-content practices.
• Monitor content performance with analytics and search tools and identify opportunities to improve visibility, engagement, audience journeys, and conversion.
• Support testing and experimentation involving headlines, page structures, calls to action, and digital formats.
• Assist with dashboards, performance reports, and content audits, translating findings into actionable recommendations.
• Contribute editorial recommendations to website redesigns, migrations, platform enhancements, launches, and campaigns; coordinate assignments, stakeholder input, reviews, approvals, and deadlines.
• Collaborate with UX, design, web development, analytics, marketing, communications, public relations, and business development teams, and build relationships with lawyers, professional staff, and external partners.
• Provide guidance on digital content requirements, editorial standards, and audience considerations.
• Support responsible use of generative AI and emerging technologies within established content standards and workflows, and stay current on digital publishing, accessibility, search, and content marketing trends.

Benefits

• Medical coverage
• Parental leave
• Paid time off, including vacation and sick time
• Income protection programs
• 401(k) eligibility

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level