Sr. Product Marketing Manager

Thanx

7d • $146,000 - $182,000

About The Position

Thanx is a leading loyalty and guest engagement platform for regional and national restaurants. We help brands drive profitable growth by increasing guest frequency, growing digital sales, and reducing reliance on discounts. Thanx unifies loyalty, digital ordering, and marketing automation in one platform that turns first-time and casual guests into regulars, treating loyalty as a business outcome, not a program, and engaging across the entire guest base.
Thanx has raised more than $30M from elite investors including M33 Growth, Ribbit Capital, and Sequoia Capital. Our success is rooted in a culture that has attracted some of the best talent in the country, and we are proud of strong employee tenure, a track record of internal promotions, and the company-wide shift to working AI-native over the last 18 months. We credit our cultural “core behaviors” with these accomplishments: Think Boldly, Execute Reliably, Focus on What Matters, Say “Thanx” Genuinely, Encourage Diverse Perspectives, and Lead, Virtually.
This role owns how the market understands what Thanx builds. You will set launch strategy, own positioning and messaging for the surface areas you cover, and turn what our customers are doing into proof that makes the value obvious to prospects, customers, internal teams, and partners. You report to the VP of Marketing and operate as a peer to sales, CS, product, and partnerships leadership. You will lead cross-functional launch teams without formal authority over them, brief the exec team on what is and isn't landing in market, and make the call on what we do and don't invest in.

Requirements

• 8+ years in B2B SaaS, including 5-7 years in product marketing, customer marketing, or a closely adjacent role.
• Ownership of at least one major product launch end to end, including the strategy and the tradeoffs, not just the deliverables.
• Positioning or messaging work that sales and CS actually adopted, and a clear account of how you got them to.
• A portfolio of written work you can walk us through, including case studies, product content, and enablement materials, and a clear sense of what it accomplished.
• Experience conducting customer interviews and finding the story inside them.
• Strong instincts for learning core personas, and for adapting the same material across prospects, customers, internal teams, and partners.
• A track record of working productively with sales and customer success, and of creating enablement content those teams actually used.
• Experience influencing cross-functional teams you don't manage, and presenting to executives.
• Comfort with video and multimedia formats, not just written content.

Nice To Haves

• Restaurant or hospitality technology experience is a plus.

Responsibilities

• Own product-level positioning and messaging for the platform areas you cover. Build the frameworks, get sales and CS to adopt them, and revise them as the market and the roadmap change.
• Own launches end to end: set the tier, define the goal, choose the tactics that fit that goal, run the cross-functional team, and report honestly on what worked.
• Own the proof library, not just the individual stories. Interview newly launched customers and the internal teams behind them, find the unique angle, and produce everything from short reference stories to full case studies with quotes, metrics, and narrative.
• Own what sales, CS, and partners know and say about the platform. Build the training, the competitive positioning, and the objection handling, then measure whether it is being used and whether win rates moved.
• Own our point of view on what competitors are shipping and what restaurant operators are actually dealing with. Bring that back into positioning, roadmap conversations, and exec discussions.
• Keep a regular cadence of customer-win content for social and partner channels, and apply a product marketing lens to the Help Center and in-dashboard content: embedded video, plus the context that explains why and when to use a feature, not just how it works.

Benefits

• Equity
• Real token budgets for AI tools
• Access to Keystone (homegrown connective tissue for company data and tooling)
• Access to The Grid (internal site for AI-built applications, reports, and tools)
• A show-and-tell culture for AI development
• Growing library of internally built tools (marketing calendar app, dashboard, competitive intelligence hub, case study asset builder, sales demo platform)
• The opportunity to build tools that take repeatable work off your plate

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed