Sr. Product Marketing Manager / Lead Product Marketing Manager, Alarms
About The Position
Verkada is hiring a Senior or Lead Product Marketing Manager for Alarms, a high-growth product line. Verkada Alarms is a cloud-based, AI-powered intrusion detection system that helps organizations protect people and property. The position oversees quarterly launches of Alarms products and features and is accountable for their success in the market. It also owns end-to-end go-to-market strategy and creates collateral to enable Sales, Demand Generation, and Channel Marketing teams. The role works cross-functionally with Product, Engineering, Sales, and Marketing to drive business results. The company is open to hiring at Senior Manager or Lead level depending on the candidate’s experience and qualifications. This is an in-person role at Verkada’s headquarters in San Mateo, California, with domestic travel for events and conferences.
Requirements
- 6+ years of product marketing or related experience in B2B SaaS or IoT.
- Self-directed and able to operate independently in a fast-paced environment.
- Exceptional writing skills, meticulous attention to detail, and the ability to write for a variety of audiences.
- Experience working cross-functionally with Demand Generation, Sales, Creative, Enablement, and Product teams.
- Experience enabling and motivating sales teams to effectively position and sell products.
- Willingness to travel domestically for events and conferences.
- Bachelor’s degree required.
- Must be independently authorized to work in the U.S.; Verkada is unable to sponsor or take over sponsorship of an employment visa for this role.
Nice To Haves
- Experience developing positioning and messaging across a portfolio of products.
- MBA.
Responsibilities
- Lead launches of new Alarms products, planning and managing deliverables to maximize impact.
- Develop competitively differentiated messaging and positioning based on user research, market insights, and product knowledge.
- Partner with Product Management to establish go-to-market plans, including target markets, bill of materials, and activation strategy.
- Work with Creative, Demand Generation, and Channel Marketing to increase market presence and drive pipeline through outbound assets such as videos, webinars, thought leadership, and email nurture.
- Partner with Sales to understand customer response to products and messaging, and develop sales collateral to improve win rates.
- Serve as a product subject matter expert, evangelist, and cross-functional leader, uniting Marketing, Sales, and Product teams to drive business results.
- Enable and motivate sales teams to effectively position and sell products.
Benefits
- Healthcare programs tailored to personal health and financial well-being needs, with premiums fully covered for employees under at least one plan and 80% of family premiums covered under all plans.
- Nationwide medical, vision, and dental coverage.
- Health Savings Account with annual employer contributions and Flexible Spending Account.
- Expanded mental health support.
- Paid parental leave and fertility benefits.
- Paid holidays, firmwide extended holidays, flexible PTO, and personal sick time.
- Professional development stipend.
- Wellness and fitness benefits.
- Healthy lunches provided daily.
- Commuter benefits.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
