Sr. Product Marketing Manager/Lead

NetApp•San Jose, CA

1d•$147,900 - $191,400

About The Position

The Senior Product Marketing Manager will help define and bring to market a new category of enterprise data-processing technology. The role owns DataPelago’s messaging, positioning, customer narratives, and go-to-market content, working closely with the founders, product and engineering teams, DataPelago sales, and NetApp’s Product Marketing organization. This is a zero-to-one role focused on discovering and articulating the market rather than maintaining established messaging or executing a mature launch calendar. The person will identify customer problems, refine buyer and use-case priorities, test narratives, learn from early deals, and turn insights into repeatable go-to-market plays. They will help determine the initial markets and use cases with the strongest potential for repeatable growth. DataPelago is developing an accelerated data-processing platform for analytics and AI workloads, bringing high-performance compute closer to enterprise data. Following its acquisition by NetApp, DataPelago combines an early-stage company’s ownership, pace, and influence with NetApp’s global customer reach, resources, and enterprise relationships. The team will continue with a focused, startup-style model while building a scalable business and go-to-market motion. The role will help preserve DataPelago’s distinct identity and speed while establishing practices that can eventually scale across NetApp. The position is based in San Jose, California. The target salary range is $147,900–$191,400 USD; the offer may vary based on location, qualifications, experience, and education, and may fall outside that range. The posting describes a comprehensive benefits package, which may include health insurance, life insurance, retirement or pension plans, paid time off, leave options, performance-based incentives, an employee stock purchase plan, and/or restricted stock units. Offerings vary by region and are subject to applicable policies and laws.

Requirements

8+ years of related experience.
Product marketing experience in enterprise technology, data platforms, cloud, infrastructure, analytics, or AI.
Strong familiarity with modern data-processing technologies and ecosystems, including Apache Spark, Flink, Trino, or distributed SQL engines.
Understanding of enterprise data engineering and analytics use cases, including ETL/ELT, data preparation, data transformation, batch and stream processing, and large-scale analytics.
Ability to understand complex technology and translate it into simple, differentiated customer value.
Experience developing messaging and positioning for new or evolving products.
Demonstrated ability to work directly with sales, customers, product, and engineering.
Strong storytelling, writing, presentation, and sales-enablement capabilities.
Experience conducting customer, market, buyer, and competitive research.
Comfort creating strategy and content without established templates or mature processes.
Ability to move between strategic thinking and hands-on execution.
Builder mindset, intellectual curiosity, adaptability, and strong ownership.

Nice To Haves

Experience working in both an early-stage company and an established enterprise.
Experience bringing a zero-to-one product or new category to market.

Responsibilities

Develop clear, differentiated positioning for DataPelago and its accelerated data-processing platform.
Translate complex technical capabilities into compelling customer, buyer, and business narratives, including performance, total cost of ownership, and infrastructure efficiency.
Partner with NetApp’s Product Marketing organization to align narratives, share market insights, coordinate launch and enablement activities, and prepare for future integration.
Work with early customers and the DataPelago sales team to understand market needs, buying triggers, objections, and adoption barriers.
Turn customer and field insights into messaging, sales plays, presentations, talk tracks, competitive guidance, and executive content.
Support industry events, analyst engagement, and early product introductions.
Partner with product and engineering to ensure messaging accurately reflects product capabilities and roadmap direction.
Help determine which initial markets and use cases offer the strongest path to repeatable growth.
Create enablement materials for DataPelago sellers and Solution Architects, coordinating with NetApp Product Marketing on materials for broader NetApp field and partner audiences.
Test and refine messaging based on customer response, pipeline progress, competitive dynamics, and field feedback.
Balance DataPelago’s distinct identity and startup story with the reach and credibility of NetApp.