Sr. Product Marketing Manager/Lead

NetApp, Inc.

3d • $147,900 - $191,400 • Onsite

About The Position

The Senior Product Marketing Manager will help define and bring to market a new category of enterprise data-processing technology. The role owns DataPelago’s messaging, positioning, customer narratives, and go-to-market content, working closely with founders, product, engineering, the DataPelago sales team, and NetApp’s Product Marketing organization.

This is a zero-to-one role focused on discovering and articulating the market rather than maintaining established messaging or executing a mature launch calendar. The manager will identify priority customer problems, refine buyer and use-case priorities, test narratives, learn from early deals, and turn insights into repeatable go-to-market plays.

The role calls for a hands-on startup marketer with a strong understanding of distributed data processing, data engineering, analytics, and AI infrastructure, as well as experience operating in an established organization. The manager will help preserve DataPelago’s speed and differentiated story while establishing messaging, enablement, and launch practices that can scale across NetApp as the business matures. The position is located in San Jose, California.

Requirements

• 8+ years of related experience.
• Product marketing experience in enterprise technology, data platforms, cloud, infrastructure, analytics, or AI.
• Strong familiarity with modern data-processing technologies and ecosystems, including Apache Spark, Flink, Trino, or distributed SQL engines.
• Understanding of enterprise data engineering and analytics use cases, including ETL/ELT, data preparation, data transformation, batch and stream processing, and large-scale analytics.
• Strong ability to understand complex technology and translate it into simple, differentiated customer value.
• Experience developing messaging and positioning for new or evolving products.
• Demonstrated ability to work directly with sales, customers, product, and engineering.
• Strong storytelling, writing, presentation, and sales-enablement capabilities.
• Experience conducting customer, market, buyer, and competitive research.
• Comfort creating strategy and content without relying on established templates or mature processes.
• Ability to move between strategic thinking and hands-on execution.
• Builder mindset, intellectual curiosity, adaptability, and strong ownership.

Nice To Haves

• Ideally, experience working in both an early-stage company and an established enterprise.
• Experience bringing a zero-to-one product or new category to market is strongly preferred.

Responsibilities

• Develop clear, differentiated positioning for DataPelago and its accelerated data-processing platform.
• Translate complex technical capabilities into compelling customer, buyer, and business narratives, including performance, total cost of ownership (TCO), and infrastructure efficiency.
• Partner with NetApp’s Product Marketing organization to align narratives, share market insights, coordinate launch and enablement activities, and prepare for future integration.
• Work with early customers and the DataPelago sales team to understand market needs, buying triggers, objections, and adoption barriers.
• Turn customer and field insights into messaging, sales plays, presentations, talk tracks, competitive guidance, and executive content.
• Support industry events, analyst engagement, and early product introductions.
• Partner with product and engineering to ensure messaging accurately reflects product capabilities and roadmap direction.
• Help determine which initial markets and use cases offer the strongest path to repeatable growth.
• Create enablement materials for DataPelago sellers and Solution Architects, coordinating with NetApp Product Marketing on materials for broader NetApp field and partner audiences.
• Test and refine messaging based on customer response, pipeline progress, competitive dynamics, and field feedback.
• Balance DataPelago’s distinct identity and startup story with the reach and credibility of NetApp.

Benefits

• Comprehensive benefits package, potentially including health insurance, life insurance, retirement or pension plans, paid time off (PTO), leave options, performance-based incentives, employee stock purchase plan, and/or restricted stocks (RSUs), subject to regional variations and company policies.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed