Sr. Product Marketing Manager
iSpot.tv
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Posted:
August 11, 2023
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Remote
About the position
The job overview for the Senior Product Marketing Manager role at iSpot.tv is to increase product usage by customers and promote adoption of new features/products. The ideal candidate will be responsible for developing and executing impactful marketing content that supports the go-to-market strategies, ensuring products meet demand generation goals and have compelling value propositions. They will also be expected to analyze data and report on product metrics, while staying up-to-date with industry and competitive landscapes to incorporate relevant information into sales and marketing positioning and materials. This role offers a competitive salary, benefits, and the opportunity to contribute to the success of a fast-growing company.
Responsibilities
- Develop a deep understanding of products and be an evangelist and subject-matter expert for the products
- Create persuasive product positioning and content that supports go-to-market plans, launch products, and measure product KPIs
- Ensure product value proposition is conveyed appropriately across all channels
- Execute product launches and create sales materials that support key objectives
- Work with demand gen teams to ensure product value prop is appropriately conveyed
- Work closely with customers and the field to understand the voice of the customer and maintain accurate persona profiles and messaging
- Report on core product KPIs and partner with sales and marketing to ensure goals are met
- Keep abreast of the industry and competitive landscapes and incorporate relevant information into sales and marketing positioning and materials as needed
Requirements
- 7+ years of experience in product marketing or equivalent experience, such as product management, content marketing, or sales/solutions engineering
- 5+ years B2B experience
- Understanding of product marketing, including crafting positioning and developing go-to-market campaigns
- Ability to influence at all levels and work effectively across functions
- Bias for action with the ability to adapt and move quickly
- Excellent written and verbal communication skills
- Strong ability to quickly learn about new industries and business segments
- Experience in TV advertising strongly preferred
- Bachelor’s degree with a strong academic background
- Passion for technology
Benefits
- Competitive salaries
- Unlimited PTO
- Full medical/dental/vision benefits
- 401k match
- Opportunity to help build a great company
- Opportunity to share in the success of iSpot
- Hybrid and flexible workplace policy
- Eligibility to participate in iSpot's equity plan to receive stock options
- Opportunity to work with leading brands, agencies, and networks
- Chance to contribute to the success of something great
- Opportunity to work in one of Seattle's hottest start-ups
- Opportunity to work with a fast-growing company
- Opportunity to work with top talent
- Opportunity to change the future of TV ad measurement
- Equal opportunity employer
- Non-exempt roles eligible for pre-approved overtime pay
- Opportunity to learn about new industries and business segments
- Opportunity to work with cutting-edge technology
- Opportunity to develop deep understanding of products
- Opportunity to be an evangelist and subject-matter expert for products
- Opportunity to develop persuasive product positioning and content
- Opportunity to execute product launches
- Opportunity to work closely with customers and the field
- Opportunity to report on core product KPIs
- Opportunity to keep abreast of the industry and competitive landscapes
- Opportunity to incorporate relevant information into sales and marketing positioning and materials