Sr. Product Marketing Manager

The job overview for the Senior Product Marketing Manager role at iSpot.tv is to increase product usage by customers and promote adoption of new features/products. The ideal candidate will be responsible for developing and executing impactful marketing content that supports the go-to-market strategies, ensuring products meet demand generation goals and have compelling value propositions. They will also be expected to analyze data, report on product metrics, and stay updated on industry and competitive landscapes to incorporate relevant information into sales and marketing positioning and materials. This role offers competitive compensation packages, benefits, and the opportunity to contribute to the success of a fast-growing company.

• Develop a deep understanding of products and be an evangelist and subject-matter expert for the products
• Create persuasive product positioning and content that supports go-to-market plans, launch products, and measure product KPIs
• Ensure product value proposition is conveyed appropriately across all channels
• Execute product launches and create sales materials that support key objectives
• Work with demand gen teams to ensure product value prop is appropriately conveyed
• Work closely with customers and the field to understand the voice of the customer and maintain accurate persona profiles and messaging
• Report on core product KPIs and partner with sales and marketing to ensure goals are met
• Keep abreast of the industry and competitive landscapes and incorporate relevant information into sales and marketing positioning and materials as needed

• 7+ years of experience in product marketing or equivalent experience, such as product management, content marketing, or sales/solutions engineering
• 5+ years B2B experience
• Understanding of product marketing, including crafting positioning and developing go-to-market campaigns
• Ability to influence at all levels and work effectively across functions
• Bias for action with the ability to adapt and move quickly
• Excellent written and verbal communication skills
• Strong ability to quickly learn about new industries and business segments
• Experience in TV advertising strongly preferred
• Bachelor’s degree with a strong academic background
• Passion for technology

• Competitive salaries
• Unlimited PTO
• Full medical/dental/vision benefits
• 401k match
• Opportunity to help build a great company
• Opportunity to share in the success of iSpot
• Eligibility to participate in iSpot's equity plan to receive stock options
• Hybrid and flexible workplace policy