Sr. Product Manager

Baselayer•San Francisco, CA

5d•$210,000 - $290,000•Hybrid

About The Position

Baselayer is hiring its first dedicated Senior Product Manager to define and scope products that expand the company beyond financial institutions into new verticals where business identity is a problem. Reporting directly to the CTO, this hands-on role will set product direction, create product requirements and specifications, and define success and launch criteria. The role also owns the roadmap and prioritization for Baselayer’s existing products, establishing a predictable planning cadence and helping engineering focus on high-impact work. The Senior Product Manager will create PRDs, one-pagers, wireframes, flow diagrams, decision logs, and launch criteria; partner closely with engineering and design; and drive execution across engineering, design, and go-to-market teams. The role includes managing launches from scope lock through beta and general availability, and connecting product development with sales, marketing, customer success, and growth. Baselayer describes the position as requiring founder-level ownership, urgency, and a bias toward shipping.

Requirements

At least 5 years of product management experience.
At least one zero-to-one product scoped, shipped, and grown into material revenue.
Experience working closely with senior engineering leaders, such as a CTO, VP of Engineering, or founding engineers, as a thought partner.
Strong written communication and the ability to write specifications, briefs, and one-pagers that move decisions forward.
Strong opinions on user experience and product craft, with the ability to defend and revise those opinions.
Founder-level ownership and urgency; proactively identifies and addresses problems.
Comfort with technical concepts and ability to participate in architecture discussions without writing code.
Bias toward shipping, with a preference for getting an initial version into market.

Nice To Haves

Experience taking a product into a new vertical or expanding into adjacent markets.
Background in B2B SaaS, fintech, identity, KYB, fraud, risk, or compliance.
Experience at an early-stage company owning product without a dedicated product management team.
Experience as the first product manager hired at a venture-backed startup.

Responsibilities

Lead scoping of new products for verticals beyond financial institutions, from initial thesis through detailed product specification.
Translate market opportunities into product requirements, including target users, core workflows, success metrics, and explicit exclusions.
Create PRDs, one-pagers, wireframes, decision logs, and launch criteria to align the company.
Write build-ready specifications and produce wireframes and flow diagrams that clarify tradeoffs.
Partner with design on user experience and product craft, and run specification reviews to uncover ambiguity early.
Own the roadmap for existing products, sequence work, and make daily prioritization decisions.
Establish a predictable planning cadence and discontinue work that is not producing sufficient value.
Drive execution across engineering, design, and go-to-market teams, including Sales, Marketing, Customer Success, and Growth.
Run product launches from scope lock through build, beta, and general availability, with clear handoffs and ownership.
Connect product development with what is being sold, supported, and marketed, and take ownership of outcomes.