Sr. Product Manager

Planet Fitness • Boston, NH

3d • Hybrid

About The Position

The Sr. Product Manager owns the product vision, roadmap, and outcomes for a workstream spanning multiple product PODs. The role leads cross-functional development teams to deliver digital experiences that create value for Planet Fitness members and the business, supporting member satisfaction, engagement, revenue, and retention. The position balances member needs, business priorities, and technical feasibility, and coaches product team members to achieve measurable outcomes.

The Sr. Product Manager partners with Engineering, UX Design, Analytics, Marketing, Operations, and other stakeholders to bring product features from concept through launch. The role is suited to someone experienced in consumer-facing applications, particularly in retail, subscription, or digital consumer businesses; subscription, membership, or digital product experience is highly desirable.

This is a hybrid role requiring regular in-person work at either the Boston, Massachusetts, or Hampton, New Hampshire office. The schedule is in-office Monday through Wednesday, with Thursday and Friday optional work-from-home days. Candidates must live within commuting distance of one of these locations; fully remote work is not available.

Requirements

• Bachelor's degree in Business, Computer Science, Engineering, Information Systems, or a related field.
• At least 5 years of Product Management experience delivering consumer-facing digital products, including mobile applications.
• Demonstrated success leading a product workstream across multiple Agile PODs and aligning roadmaps, priorities, and dependencies with Engineering, Design, and QA teams.
• Experience mentoring and coaching other product managers.
• Strong ability to translate business objectives into product requirements, user stories, and prioritized backlogs.
• Proven ability to manage products through the complete product development lifecycle, from discovery through launch.
• Experience collaborating with cross-functional stakeholders and balancing competing priorities across business functions.
• Working knowledge of Agile development methodologies, Scrum ceremonies, and iterative product delivery.
• Experience with Jira, Confluence, Figma, or similar product development tools.
• Strong understanding of customer research, experimentation, usability testing, analytics, and product performance measurement.
• Excellent communication, presentation, organizational, and stakeholder management skills.
• Detail-oriented, efficient, and organized, with the ability to establish priorities and objectives and manage aggressive deadlines.
• Ability to communicate persuasively and effectively, verbally and in writing, across all organizational levels.
• Ability to build and maintain collaborative work relationships with diverse internal and external stakeholders, agency partners, and cross-functional partners.
• Ability to provide creative, progressive thought leadership and influence without formal authority.
• Curiosity and dedication to continued learning and growth.
• Comfort and flexibility working in a fast-paced, changing, deadline-driven environment.
• Cooperative, positive team-oriented attitude.

Nice To Haves

• Experience developing mobile or web applications in retail, consumer technology, subscription, eCommerce, or digital consumer businesses.
• Experience supporting subscription, membership, or digital products.

Responsibilities

• Manage the strategy and development of a workstream product roadmap, delivering features and enhancements that improve member engagement, experience, and long-term retention.
• Lead product development from discovery through launch, including opportunity identification, requirements definition, prioritization, sign-offs, user acceptance testing, launch readiness, and post-launch optimization.
• Lead and participate in Agile sprint ceremonies, including sprint planning, daily stand-ups, backlog refinement, sprint reviews, and retrospectives.
• Write detailed user stories, acceptance criteria, product requirements, and feature documentation.
• Champion an MVP-first approach and identify high-value solutions that balance member experience, business value, and technical feasibility.
• Drive timely decisions, remove obstacles, and resolve competing priorities throughout development.
• Develop an understanding of member behaviors, motivations, and journeys through research, analytics, usability testing, and surveys.
• Translate quantitative and qualitative insights into opportunity hypotheses, product strategy, requirements, and prioritized roadmap investments.
• Manage research and testing, including surveys, concept testing, clickstream data, and A/B testing.
• Identify opportunities to create engaging experiences that support members inside and outside the club.
• Partner with UX Design to deliver intuitive, user-centered digital experiences aligned with the Planet Fitness brand and member expectations.
• Monitor trends in digital fitness, wellness, mobile technology, and consumer behavior to identify product opportunities and inform long-term strategy.
• Serve as the primary product leader across the workstream's PODs and partner with Engineering, UX Design, Analytics, Marketing, and Operations.
• Gather stakeholder requirements, prioritize requests, and align product development with organizational objectives.
• Balance priorities, capacity, and dependencies across PODs; resolve conflicts and escalate risks as needed.
• Coordinate across departments to support successful feature launches, operational readiness, and member adoption.
• Build relationships and influence decisions without direct authority; communicate priorities, timelines, risks, and progress to stakeholders.
• Define success metrics and partner with Strategy and Analytics to establish KPIs for new features and enhancements.
• Measure product success through engagement, activation, retention, conversion, and customer satisfaction.
• Align priorities, dependencies, and delivery across multiple PODs while mentoring and coaching product team members.
• Own workstream KPIs and business outcomes, using qualitative and quantitative insights to prioritize ongoing improvements.
• Evaluate business opportunities and develop supporting business cases for initiatives and product investments.
• Partner with Product Leadership to improve product development processes, Agile practices, and speed to market.

Benefits

• Core medical, dental, vision, life, and disability coverage for eligible employees.
• Supplemental accident, hospital, and critical illness coverage options.
• Generous time off program, including volunteer time.
• Childcare reimbursement.
• Paid parental leave.
• Pet care reimbursement.
• Tuition reimbursement.
• Free Black Card membership.
• Learning and development programs.
• Employee engagement activities.
• 401(k) plan with safe harbor employer matching.
• Employee stock purchase plan.
• Annual corporate bonus incentive program based on company financial and personal performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior