Sr. Marketing Operations Manager
About The Position
AppFolio is seeking a Sr. Marketing Operations Manager, a senior leader in marketing technology, go-to-market systems, and AI architecture. This role is responsible for designing, optimizing, and scaling the infrastructure, workflows, and intelligence that drive revenue growth. The position focuses on how go-to-market systems support new business acquisition, pipeline visibility, closed-won insights, customer growth, and partner-assisted motions across the revenue lifecycle. Reporting to the Sr. Director, Marketing Operations, this leader will collaborate with Marketing, Sales, Revenue Operations, IT, and Business Systems to implement technical and AI-enabled strategies. The ideal candidate is a strategic architect and hands-on operator capable of connecting platforms, data, and processes across the customer journey, translating business objectives into scalable systems and measurable results.
Requirements
- Proven experience in marketing technology architecture, lifecycle operations, lead management, data flow design, and cross-functional systems optimization.
- Strong understanding of how AI can be applied to inbound conversion, lead qualification, workflow automation, engagement orchestration, revenue intelligence, and content operations.
- Strong ability to create scalable processes, operational efficiency, and technical clarity across complex systems.
- Exceptional organizational skills and attention to detail with a high level of accuracy.
- Excellent written and verbal communication skills.
- Strong analytical, strategic thinking, and problem-solving capabilities.
- Comfortable balancing innovation with operational rigor, governance, and measurable business outcomes.
- 7+ years of related marketing operations experience helping manage, implement, configure, optimize, and scale multiple technical platforms in support of high-level go-to-market strategies.
- Demonstrated ability to evaluate, implement, or operationalize AI-enabled tools, workflows, or strategies within Marketing, Sales, Revenue Operations, or customer journey programs.
- Advanced and applied B2B experience supporting MAP (Marketo) and CRM (Salesforce) for enterprise organizations.
- BS degree in IT, Computer Science, Business, Marketing, or equivalent working experience.
Nice To Haves
- Experience with AI-enabled and adjacent platforms would be highly desirable.
Responsibilities
- Serve as the senior expert in Marketing Operations architecture, GTM systems strategy, and AI-enabled process design.
- Design and evolve a scalable marketing and GTM systems ecosystem supporting acquisition, pipeline progression, customer growth, retention, and partner-led motions.
- Assess current tools and processes to optimize, replace, sunset, or enhance systems in support of an AI-forward go-to-market strategy.
- Identify and implement AI use cases that improve conversion, efficiency, personalization, visibility into closed-won outcomes, and growth opportunities.
- Partner cross-functionally to improve system connectivity, workflow standards, and reporting across demand generation, customer expansion, and partner programs.
- Evaluate current and emerging technologies, build business cases, and recommend improvements that enhance scalability, business impact, and operational resilience.
- Maintain and optimize core workflows in Marketing and Sales, including troubleshooting, change management, and ongoing performance improvement.
- Provide mentorship, documentation, and knowledge sharing to strengthen team capability and operational consistency.
Benefits
- Comprehensive Total Rewards package
- Eligibility for additional benefits or discretionary bonuses based on role and/or employment type
- Regular full-time employees are eligible for benefits
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Number of Employees
501-1,000 employees
