Sr. Manager, Marketing Operations & Planning
About The Position
The Sr. Manager, Marketing Operations & Planning leads the orchestration of Marketing’s role within PetSmart’s Commercial Calendar, an enterprise planning process integrating Merchandising, Merchandise Planning & Allocation, Digital, and Marketing. This role sits at the center of PetSmart’s Marketing organization, which includes Loyalty, Customer Analytics & Research, Brand Experience & Creative, and Omni-Channel Marketing. It is accountable for ensuring cross-functional alignment, planning rigor, and execution readiness across key commercial milestones, with a strong emphasis on planning, effective recapping, and communication. Operating within a highly matrixed environment, this leader drives enterprise integration, informs strategic decision-making, and ensures Marketing plans are cohesive, insight-driven, and aligned with business priorities.
Requirements
- 8–10+ years of experience in marketing operations, strategic planning, or related roles within complex, matrixed organizations
- Proven experience leading integrated planning processes across multiple marketing disciplines
- Strong strategic mindset paired with disciplined operational execution
- Excellent communication and presentation skills with an ability to collaborate across levels
- Highly organized with strong project management skills; able to manage multiple priorities on varied timelines
- Ability to synthesize complex inputs into clear, actionable strategies and plans
- Experience developing strategic briefs and leading integrated campaign planning
- Strong analytical capabilities with experience translating performance data into insights and recommendations
- Enterprise mindset and strong business acumen
- Cross-functional leadership and influence
- Structured problem-solving and decision-making
- Operational excellence and process design
- Executive communication and storytelling
- Ability to navigate ambiguity and drive clarity
Nice To Haves
- Experience in retail, consumer, or omnichannel environments preferred
Responsibilities
- Enterprise Commercial Calendar Coordination
- Lead coordination of Commercial Calendar milestones within Marketing, in strong partnership across teams
- Ensure Marketing presentations & inputs for Commercial Calendar milestones are complete & high-quality, with an active role in developing and consolidating content for later milestones, in partnership across Marketing & Digital team partners
- Represent Marketing in Commercial Calendar forums, gaining clarity as needed and then synthesizing key takeaways to effectively cascade to cross-functional partners & Marketing teams
- Proactively & effectively lead coordination across Marketing teams to ensure adherence to the Commercial Calendar timelines
- Lead Marketing Hindsight Processes
- Lead the quarterly hindsight process across Marketing, working with all cross-functional Marketing partners to gather and effectively summarize results and learnings
- Synthesize cross-channel performance, customer insights, and campaign outcomes into clear, actionable insights
- Translate learnings into recommendations that can inform future Commercial Calendar planning and marketing strategies
- Own the Weekly Business Recap for Marketing that pulls together key customer insights & marketing insights for each week
- Campaign Planning & Strategic Briefing
- Lead development of strategic briefs for quick-turn and category-level campaigns aligned to commercial priorities
- Partner across channel & creative teams to pull together effective marketing plans & recap performance for these campaigns
- Effectively gather inputs from cross-functional Merchandising & Digital teams to drive briefs & plans
- Ongoing Improvement & Opportunity Identification
- Contribute to the evolution of team scope and capabilities over time, proactively identifying gaps and opportunities across operations & planning processes within Marketing
- Recommend solutions and team growth needs to address additional opportunities, with scope expected to expand to include direct people management as function grows
Benefits
- Pet-friendly environment, bring your pets to work and enjoy the on-site dog park!
- On-Site Events & Adoptions, enjoy community-building opportunities, including pet adoption days, seasonal celebrations, family events, art events, & holiday festivals
- “Top Dog” gym with equipment, fitness classes, massage therapists, personal trainers, and wellness spaces
- “Sit & Stay” Café serving fresh breakfast and lunch options, snacks, & more
- “Lil Paws” NAEYC-accredited onsite childcare facility providing high-quality early education
- Paid Volunteer Opportunities to spend time doing good for causes close to heart
- Print Center and Business Services, Dry Cleaning, Mother's Rooms, Sustainable Infrastructure & more
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
