Sr. Marketing Operations Manager

Bloomerang

1d•$98,000 - $150,000•Remote

About The Position

As a Sr. Marketing Operations Manager, you will play a critical role in scaling and optimizing Bloomerang’s marketing engine while also owning the execution of high-impact marketing campaigns. Reporting to the Director of Marketing Operations, you will operate at the intersection of systems, data, and campaign delivery—ensuring our marketing programs run efficiently, accurately, and drive measurable revenue impact. This role blends platform ownership and strategy with hands-on campaign execution, making it ideal for a highly organized and technical operator who can both architect scalable systems and execute within them. You will partner cross-functionally with Demand Generation, Lifecycle Marketing, Sales, and Revenue Operations to translate business objectives into streamlined workflows, reliable reporting, and high-performing campaigns.

Requirements

6+ years of Marketing Operations experience in B2B SaaS companies: You’ve managed complex marketing systems and programs that drive pipeline and revenue.
Deep expertise in Marketo and/or HubSpot: You can build and optimize workflows, nurture campaigns, lead scoring models, and lifecycle programs.
Lead scoring and lifecycle mastery: You define and optimize MQL definitions, scoring models, and routing rules to maximize conversion and Sales alignment.
Marketing system integrations experience: You’ve managed integrations between Salesforce, MAPs, enrichment tools, and other SaaS platforms to ensure clean, actionable data.
Process builder and systems thinker: You document processes, identify bottlenecks, and implement scalable workflows that improve efficiency.
Self-sufficient and execution-oriented: You’re not afraid to roll up your sleeves and drive projects end-to-end, from strategy through execution, independently and effectively.
Experience with enrichment and data quality tools (Clay/6sense): You optimize enrichment workflows to improve lead quality, segmentation, and campaign targeting.

Responsibilities

Own and optimize the marketing automation ecosystem (Marketo and/or HubSpot), ensuring it is architected to support scalable growth and efficient campaign execution
Execute end-to-end marketing campaigns, including build, QA, testing, segmentation, and deployment across email, nurture, and integrated programs
Manage and optimize marketing tech stack integrations (e.g., Salesforce, enrichment tools), ensuring seamless data flow, field governance, and system interoperability
Define and refine lead management processes, including lead scoring, lifecycle stages, routing logic, and Sales handoff in partnership with Revenue Operations
Partner cross-functionally with Demand Generation, Lifecycle Marketing, Sales, and Revenue Operations to translate strategy into high-performing campaigns and workflows
Build and maintain reporting dashboards to track campaign performance, funnel conversion, and ROI, delivering actionable insights to stakeholders
Champion data quality, enrichment, and process improvements to enhance segmentation, personalization, operational efficiency, and overall marketing performance