Sr. Marketing Manager, Events

Nex • San Jose, CA

6d • Hybrid

About The Position

Nex is hiring a senior individual contributor to own its global events program, with no direct reports. The role covers trade shows, industry conferences, press events, influencer pop-ups, and consumer and community events in the United States and internationally. Events are intended to put Nex Playground in people’s hands and create memorable experiences for press, partners, creators, and families. The position leads event agencies and production resources and works closely with PR, Design, and the broader marketing team. Approximately half of the events are in the United States and half internationally, with significant travel throughout the year.

The manager will set the global events strategy and calendar, select events based on launch plans, brand goals, and international expansion, define event goals, manage the budget, and measure results. The role plans Nex’s presence at major consumer technology, gaming, and toy industry shows; oversees booth concepts, demos, meeting programs, and on-site operations; and partners with PR on press events, product previews, and launches. It also develops influencer activations and consumer and community events, manages agencies, fabricators, and production vendors, and adapts events for international markets in coordination with local teams, PR agencies, and partners.

Success means delivering a brand-building calendar of events that increases awareness of Nex Playground, generates exposure, earned media, and social reach, and supports international go-to-market initiatives. The role is expected to deliver high-quality execution within budget, engage relevant cross-functional stakeholders, and demonstrate how event impressions and reach contribute to marketing goals, KPIs, and tangible business and brand outcomes.

The position is based in San Jose, California, on a hybrid basis. Nex employees may collaborate across time zones. Occasional travel may be required for company events, external meetings, and other business activities; this role specifically requires extensive travel, including international travel and travel around show schedules and weekends.

Requirements

• At least 8 years of experience in event marketing, experiential marketing, or trade show management.
• Proven experience managing large trade shows and international events end to end.
• Experience managing event agencies, production vendors, and significant budgets.
• Exceptional project management skills, including timelines, logistics, and budgets.
• Strong negotiation skills with vendors and venues.
• An eye for experience design, particularly hands-on product demonstrations.
• Clear communication skills to align PR, Design, and cross-functional partners.
• Calm, resourceful, and decisive approach on-site.
• Comfort working in a small, fast-moving environment with evolving priorities.
• Willingness and ability to travel extensively, approximately half internationally, including around show schedules and weekends.

Nice To Haves

• Background in consumer technology, gaming, or toys is strongly preferred.
• Passion for creating joyful, memorable experiences for families and fans.

Responsibilities

• Build and own the annual global events calendar, aligned with launches, brand goals, and international expansion.
• Determine where Nex participates and set clear goals for each event.
• Own the events budget and measure outcomes including leads, press coverage, content, and consumer reach.
• Plan and execute Nex’s presence at major consumer technology, gaming, and toy industry shows and conferences.
• Lead booth concepts, demo experiences, meeting programs, and on-site operations.
• Partner with PR on press events, product previews, and launch moments.
• Create influencer pop-ups and deliver consumer and community events.
• Lead event agencies, fabricators, and production vendors through briefs, timelines, budgets, and delivery.
• Collaborate with Design on booths, signage, and collateral that reflect the Nex brand.
• Serve as the on-site lead and resolve problems in real time.
• Adapt events for international markets with local teams, PR agencies, and partners, considering regional logistics, vendors, and cultural expectations.
• Coordinate stakeholders across marketing, business development, business teams, product, design, retail, and leadership.
• Demonstrate the contribution of events to brand awareness, marketing goals, and KPIs, including high-impact impressions and reach.

Benefits

• Competitive compensation package.
• Flexible working hours and vacation policy.
• Product-driven culture that values talent and individual growth.
• Front-row seat and hands-on experience with cutting-edge technologies in the evolving gaming field.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed