Sr. Marketing Manager, Accessories

Nex•San Jose, CA

12d•Hybrid

About The Position

Nex is hiring a Sr. Marketing Manager, Accessories to own go-to-market for new Nex Playground accessories and merchandise, including travel cases, skins, protectors, mounting solutions, extra cables, and apparel. The role leads the first phase of launches through Nex’s direct-to-consumer and e-commerce channels, including Amazon and TikTok Shop, with the goal of validating consumer demand, product-market fit, and healthy margins. Once a product is proven, the manager will prepare results and a retail sell-in story for handoff to the commercial team to scale. The position covers launch planning from concept through early sales, product positioning and messaging, pricing and assortment input, channel orchestration, and performance measurement. The manager will define success metrics, conduct tests, analyze consumer feedback and commercial results, and recommend whether to scale, refine, or discontinue products. The role also coordinates with growth marketing, creative, content, social, product, operations, vendors, and retail management. The role is based in San Jose, California, with a hybrid work arrangement, and reports to the VP of Marketing. Nex is a company focused on family movement and play through technology, including its Nex Playground active play system. Employees may collaborate across time zones, and occasional travel may be required depending on role and location.

Requirements

At least 8 years of experience in product marketing or go-to-market roles for consumer products.
A proven track record launching products through D2C and Amazon.
Strong commercial acumen across unit economics, pricing, margin, and demand forecasting.
Ability to make data-driven decisions using marketplace, e-commerce, and marketing analytics.
Excellent writing and storytelling skills.
Strong organization and ability to manage several launches at once.
Ability to align and coordinate people without direct authority.
A test-and-learn mindset, with sound judgment to move quickly and discipline to measure results.
Comfort working in a small, fast-moving environment with evolving priorities.
Passion for building products and experiences that families love.

Nice To Haves

Experience in accessories, consumer electronics, gaming, toys, or lifestyle brands.
TikTok Shop or social commerce experience.
Experience with merchandise or apparel programs.

Responsibilities

Own end-to-end launch plans for new accessories and merchandise, from concept through launch and early sales.
Develop positioning, messaging, and launch assets that clearly communicate product value.
Provide input on pricing, bundles, and assortment in partnership with Product and Finance.
Orchestrate launches across Nex’s D2C store, Amazon, and TikTok Shop.
Define pre-launch success metrics, including demand, conversion, attach rate, ratings and reviews, return rates, and contribution margin.
Design and run tests across pricing, bundles, offers, and creative, and use results to recommend whether to scale, iterate, or sunset products.
Partner with growth and performance marketing teams to plan and optimize paid, social, and marketplace programs.
Work with Creative, Content, and Social teams on assets for product detail pages, TikTok, email, and the Nex website.
Coordinate with Product and Operations on launch timing, inventory, and forecasts.
Brief and manage vendors and partners for merchandise and apparel programs as needed.
Package results, consumer insights, and the sell-in story for the retail management team to begin retailer conversations.
Transition proven products to the commercial team using a repeatable launch playbook.
Bring customer feedback from reviews, social listening, and community input into decisions.
Identify gaps and opportunities that inform the future accessories roadmap.
Develop an accessories roadmap aligned across functions with Nex’s platform and ecosystem strategy.
Document customer-led research, business plans, go-to-market plans, messaging, value propositions, and pricing recommendations, and obtain leadership sign-off before production and marketing execution.
Orchestrate internal teams to deliver launches, meet sales goals, and establish a growth path before broader retail or international expansion.