Sr. Marketing Manager, Accessories

Nex • San Jose, CA

1d • $140,000 - $185,000 • Hybrid

About The Position

Nex is hiring a Sr. Marketing Manager, Accessories to own go-to-market for new Nex Playground accessories and merchandise, including travel cases, skins, protectors, mounting solutions, extra cables, and apparel. The role leads the initial launch phase through direct-to-consumer and e-commerce channels, including Amazon and TikTok Shop, with the aim of validating consumer demand, product-market fit, and healthy margins. Proven products are handed off to the commercial team with results and a sell-in story to support retail expansion.

The manager develops launch plans, positioning, messaging, assets, pricing and bundle input, and success metrics; runs tests and recommends whether products should scale, iterate, or be sunset. The role coordinates work across growth and performance marketing, creative, content, social, product, operations, finance, vendors, and commercial teams. It also brings customer feedback and market insights into product decisions and the accessories roadmap.

The position is based in San Jose, California, with a hybrid work arrangement. Nex is a family-focused company whose Nex Playground uses motion gaming to encourage active play. Employees may collaborate across time zones, and occasional business travel may be required depending on role and location.

Requirements

• At least 8 years of experience in product marketing or go-to-market roles for consumer products.
• Proven track record launching products through D2C and Amazon.
• Strong commercial acumen across unit economics, pricing, margin, and demand forecasting.
• Ability to make data-driven decisions using marketplace, e-commerce, and marketing analytics.
• Excellent writing and storytelling skills.
• Strong organization and ability to manage several launches at once.
• Ability to align and coordinate people without direct authority.
• Test-and-learn mindset, with sound judgment to move quickly and discipline to measure results.
• Comfort working in a small, fast-moving environment with evolving priorities.
• Passion for building products and experiences that families love.

Nice To Haves

• Experience in accessories, consumer electronics, gaming, toys, or lifestyle brands.
• TikTok Shop or social commerce experience.
• Experience with merchandise or apparel programs.

Responsibilities

• Own end-to-end launch plans for new accessories and merchandise, from concept through launch and early sales.
• Develop product positioning, messaging, and launch assets.
• Provide input on pricing, bundles, and assortment in partnership with Product and Finance.
• Orchestrate launches across Nex’s D2C store, Amazon, and TikTok Shop.
• Define launch success metrics, including demand, conversion, attach rate, ratings and reviews, return rates, and contribution margin.
• Design and run tests across pricing, bundles, offers, and creative, then recommend whether products should scale, iterate, or be sunset.
• Partner with growth and performance marketing teams to plan and optimize paid, social, and marketplace programs.
• Work with Creative, Content, and Social teams on assets for product detail pages, TikTok, email, and the Nex website.
• Coordinate with Product and Operations on launch timing, inventory, and forecasts.
• Brief and manage vendors and partners for merchandise and apparel programs as needed.
• Package results, consumer insights, and the sell-in story for the retail management team to support early retailer conversations.
• Transition proven products to the commercial team using a repeatable launch playbook.
• Bring customer feedback into decisions through reviews, social listening, and community feedback.
• Identify gaps and opportunities that inform the future accessories roadmap.
• Develop a clear, cross-functionally aligned accessories and merchandise roadmap that complements the platform and ecosystem strategy.
• Create customer-led research and documented business and go-to-market plans, with leadership sign-off before products move into production.
• Develop clear messaging, value propositions, and pricing recommendations that support the business plan.
• Orchestrate internal teams to deliver launches, meet sales goals, and sustain the business plan.

Benefits

• Competitive compensation package.
• Flexible working hours and vacation policy.
• Product-driven culture that values talent and individual growth.
• Hands-on experience with cutting-edge technologies in the evolving gaming field.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed