REMOTE: Sr. Marketing Automation Consultant

Marrina Decisions•California City, CA

3d•$70,000 - $120,000•Remote

About The Position

Marrina Decisions is seeking a remote Senior Marketing Automation Consultant to build programs and manage the systems needed to generate consistent inbound lead traffic. The role uses Marketo or another marketing automation platform (MAP) and requires knowledge of Salesforce (SFDC) integration. The consultant will work with marketing and technical teams to improve marketing programs, support business needs with data-driven recommendations, maintain data quality, and communicate analysis and performance insights to stakeholders. Candidates must be U.S. citizens or able to work in the United States without corporate sponsorship. The role is with a premium client and involves working with innovative teams. Compensation is listed at $70,000–$120,000 annually. The role may also be eligible for performance bonuses and includes a comprehensive benefits package.

Requirements

Must be able to work in a fast-paced, matrixed organization.
Program and project management skills are required.
3–5 years of Marketo or marketing automation platform experience.
2–3 years of Salesforce experience.
Self-motivated, passionate about marketing automation, and interested in learning and growing.
Team-oriented.
Hands-on experience with dashboards and reporting.
Must be able to create presentation slides for executive review.
Must be a U.S. citizen or able to work in the United States without corporate sponsorship.

Nice To Haves

Experience with lead nurturing and lead scoring.

Responsibilities

Collaborate effectively with teams and manage expectations across multiple groups.
Apply hands-on Marketo and Salesforce best practices.
Manage lead management, lead routing, and lifecycle management.
Take a strategic approach to optimizing and scaling marketing technologies.
Review program requirements with the team, identify opportunities for optimization, and provide progress updates on email marketing campaigns and programs.
Partner with marketing and technical teams to provide data-driven solutions and recommendations for business needs and goals.
Manage large datasets and maintain data health and quality.
Monitor key performance metrics and dashboards, and alert leadership when action is required.
Manage lead quality, lead scoring, and lead routing in Marketo.
Assess ad hoc analytics requests and determine an appropriate approach and supporting team members.
Advise marketing operations teams on data requirements for analysis.
Ensure data findings are visualized effectively for stakeholders, with implications clearly highlighted.