REMOTE: Sr. Marketing Automation Consultant

Marrina Decisions•Redmond, WA

1d•$70,000 - $120,000•Remote

About The Position

Marrina Decisions is hiring a remote Senior Marketing Automation Consultant to build marketing programs and manage the systems needed to generate consistent inbound lead traffic. The role involves using Marketo or another marketing automation platform (MAP), including its available features, and managing integration with Salesforce (SFDC). The consultant will work with marketing and technical teams to develop data-driven solutions, support business goals, optimize programs and systems, and communicate findings and performance to stakeholders and leadership. Candidates must be U.S. citizens or authorized to work in the United States without corporate sponsorship. Compensation is listed at $70,000–$120,000 annually. The role may also be eligible for performance bonuses and includes a comprehensive benefits package.

Requirements

Must be able to work in a fast-paced, matrixed organization.
Program and project management skills.
3–5 years of Marketo or MAP experience.
2–3 years of Salesforce experience.
Self-motivated, passionate about marketing automation, and eager to learn and grow.
Team player.
Hands-on experience with dashboards and reporting.
Must be able to create slides for executive review.
Must be a U.S. citizen or able to work in the United States without corporate sponsorship.

Nice To Haves

Experience with lead nurturing and lead scoring.

Responsibilities

Work effectively with teams and manage expectations across multiple groups.
Collaborate on and apply Marketo and Salesforce best practices.
Apply a strong understanding of lead management, lead routing, and lifecycle management.
Take a strategic approach to optimizing and scaling marketing technologies.
Review program requirements with the team, identify optimization opportunities, and report progress on email marketing campaigns and programs.
Partner with marketing and technical teams to provide data-driven solutions and recommendations supporting business needs and goals.
Manage large data sets and maintain data health and quality.
Monitor key performance metrics and dashboards, and alert leadership when action is required.
Manage lead quality, lead scoring, and lead routing in Marketo.
Assess ad hoc analytics project requests and determine the appropriate approach and team members.
Advise marketing operations functions on data requirements for analysis.
Ensure data findings are clearly visualized for stakeholders, including their implications.