REMOTE: Senior Marketing Operations Lead (Lifecycle & Automation)
About The Position
Marrina Decisions is seeking an experienced Senior Marketing Operations Lead to support a premium enterprise client. The role designs and optimizes marketing automation, lifecycle engagement programs, and data-driven marketing operations to deliver measurable business outcomes. It calls for deep marketing automation expertise, strong analytical skills, and cross-functional collaboration to build scalable programs supporting client growth. The position works closely with marketing, product, sales, and data teams to improve lead management, lifecycle engagement, campaign automation, and reporting infrastructure. Candidates must be U.S. citizens or authorized to work in the United States without corporate sponsorship. This is a remote role.
Requirements
- 7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing.
- Strong expertise with marketing automation platforms such as HubSpot or similar tools.
- Experience working with Salesforce CRM and marketing system integrations.
- Experience building lead management and lifecycle marketing frameworks.
- Strong analytical skills and experience with marketing performance reporting.
- Ability to manage complex marketing programs in a fast-paced environment.
- Excellent communication and collaboration skills.
- Must be a U.S. citizen or authorized to work in the United States without corporate sponsorship.
Nice To Haves
- Experience supporting enterprise marketing teams or agency clients.
- Experience working in SaaS, technology, or subscription-based businesses.
- Familiarity with AI-driven marketing tools and personalization platforms.
- Experience designing scalable marketing automation frameworks.
Responsibilities
- Design and manage lifecycle marketing programs that support lead generation, activation, and engagement.
- Build and optimize automated marketing campaigns across multiple channels.
- Develop lifecycle workflows to improve lead conversion, customer engagement, and retention.
- Implement segmentation and personalization strategies to improve campaign performance.
- Manage marketing automation platforms such as Marketo, HubSpot, or other marketing automation platforms.
- Ensure proper Salesforce CRM integration and data flow.
- Maintain and optimize lead management, lead routing, and lifecycle models.
- Implement automation processes that improve marketing efficiency and scalability.
- Build and maintain marketing dashboards and reporting frameworks.
- Monitor campaign performance and key engagement metrics.
- Partner with marketing and leadership teams to provide data-driven recommendations.
- Ensure strong data quality and governance across marketing systems.
- Work closely with cross-functional teams, including marketing, sales, product, and analytics.
- Translate business requirements into scalable marketing automation solutions.
- Support enterprise client marketing initiatives and operational programs.
- Provide strategic input to improve marketing processes and campaign performance.
Benefits
- Health benefits.
- Paid vacation.
- Paid holidays.
- Paid sick time.
- Opportunity to work with innovative enterprise clients and leading technologies in the MarTech ecosystem.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
