REMOTE: Lifecycle Marketing Manager

Marrina Decisions•California City, CA

23h•$70,000 - $120,000•Remote

About The Position

The Lifecycle Marketing Manager manages global industry marketing campaigns and customer engagement and communications for the Company for Startups Cloud Program. The role partners with external agencies and internal stakeholders to develop campaigns that may include paid media, email marketing, event marketing, and sales enablement for inbound and outbound efforts. The manager builds customer engagement programs such as in-person and virtual events, workshops, annual conferences, awards programs, onboarding, and ongoing nurture campaigns, while identifying new tactics. The role also develops customer advocacy and loyalty through storytelling, testimonials, and referral programs. Success is monitored and measured through regular reporting of data-driven insights, which are used to improve strategy. This is a remote role with an annual compensation range of $70,000–$120,000. It may also be eligible for performance bonuses and a comprehensive benefits package.

Requirements

At least 6 years of work experience.
At least 4 years of industry experience in lifecycle customer marketing, B2B marketing, technology, or related industries.
At least 2 years of experience managing integrated marketing, with Salesforce and reporting analytics experience.
At least 5 years of event management experience is listed among the ideal qualifications.
Bachelor’s degree or higher in Marketing, Business, Communications, or a related field, or equivalent experience.
B2B SaaS experience from previous companies; preferably in a Lifecycle Marketing Manager role.
Experience working in a startup is required by the Must Haves section.
Experience with customer marketing using Marketo or similar tools.
Experience with CRM systems such as Salesforce (SFDC) or Dynamics, marketing automation, and email marketing.
Program and project management skills, including prioritizing and completing multiple projects simultaneously, meeting deadlines, and managing budgets.
Strong written, verbal, presentation, and interpersonal communication skills, including the ability to present to all levels of management.
Ability to engage cross-functional stakeholders and communicate business outcomes and narratives using data and insights.
Problem-solving and creative-thinking skills, including the ability to handle project roadblocks with limited oversight.
Ability to work independently, make recommendations and decisions autonomously, and maintain strong attention to detail while thinking strategically.
Ability to work in a fast-paced, matrixed organization; self-motivated, passionate about marketing and demand generation, and a team player who enjoys learning and growing.
Passion for cloud SaaS platforms, data analytics solutions, and/or industries such as retail, manufacturing, and finance.

Nice To Haves

Experience supporting VC and incubator partnerships, startups, and/or cloud technologies.
Experience with Marketo and Salesforce.com is preferred.
Experience in a Lifecycle Marketing Manager role.

Responsibilities

Manage global industry marketing campaigns and customer engagement and communications for the Company for Startups Cloud Program.
Partner with external agencies and internal stakeholders to develop campaigns, including paid media, email marketing, event marketing, and inbound and outbound sales enablement.
Build customer engagement programs such as in-person and virtual events, workshops, annual conferences, awards programs, onboarding, and ongoing nurture campaigns; identify new tactics.
Build customer advocacy and loyalty through storytelling, testimonials, and referral programs.
Monitor and measure program success, report data-driven insights regularly, and use those insights to enhance strategy.
Manage multiple integrated marketing projects, priorities, deadlines, and budgets while maintaining accuracy and quality.