REMOTE: Sr. Marketing Automation Consultant

Marrina Decisions • Texas City, TX

3d • $70,000 - $120,000 • Remote

About The Position

Marrina Decisions is seeking a remote Senior Marketing Automation Consultant to build marketing programs and manage the systems used to generate consistent inbound lead traffic. The role uses Marketo or another marketing automation platform (MAP) and requires Salesforce (SFDC) integration experience. The consultant will work with marketing and technical teams to improve programs, data quality, analytics, and marketing operations in support of business goals. Candidates must be U.S. citizens or authorized to work in the U.S. without corporate sponsorship.

Requirements

• Must be able to work in a fast-paced, matrixed organization.
• Program and project management skills.
• 3–5 years of Marketo or marketing automation platform experience.
• 2–3 years of Salesforce experience.
• Self-motivated, passionate about marketing automation, and interested in learning and growing.
• Team-player skills.
• Hands-on experience with dashboards and reporting.
• Ability to create presentation slides for executive review.
• Must be a U.S. citizen or authorized to work in the U.S. without corporate sponsorship.

Nice To Haves

• Experience with lead nurturing and lead scoring.

Responsibilities

• Collaborate effectively with teams and manage expectations across multiple groups.
• Apply hands-on Marketo and Salesforce best practices.
• Use expertise in lead management, lead routing, and lifecycle management.
• Take a strategic approach to optimization and scalability in marketing technologies.
• Review program requirements with the team, identify optimization opportunities, and report progress on email marketing campaigns and programs.
• Partner with marketing and technical teams to provide data-driven solutions and recommendations for business needs and goals.
• Manage large datasets and maintain data health and quality.
• Monitor key performance metrics and dashboards, and alert leadership when action is required.
• Manage lead quality, lead scoring, and lead routing in Marketo.
• Assess ad hoc analytics project requests and determine the best approach and team members to support them.
• Advise marketing operations functions on the data requirements needed to perform analyses.
• Ensure findings are visualized in ways that resonate with stakeholders and clearly highlight implications.

Benefits

• Health benefits
• Paid vacation
• Paid holidays
• Paid sick time
• Ongoing training programs
• Opportunity to learn and grow in the MarTech field
• Potential eligibility for performance bonuses
• Comprehensive benefits package

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed