REMOTE: Sr. Marketing Automation Consultant

Marrina Decisions•Seattle, WA

1d•Remote

About The Position

Marrina Decisions is seeking a remote Senior Marketing Automation Consultant to build and manage marketing automation programs and systems that generate consistent inbound lead traffic. The role will use Marketo or another marketing automation platform (MAP) and Salesforce (SFDC) integration to support marketing operations, campaign execution, lead management, and data-driven business decisions. The consultant will collaborate with marketing, technical, and other teams in a fast-paced, matrixed organization, and will help optimize marketing technology for scalability. Candidates must be U.S. citizens or otherwise able to work in the United States without corporate sponsorship.

Requirements

3–5 years of Marketo or marketing automation platform (MAP) experience.
2–3 years of Salesforce experience.
Program and project management skills.
Ability to work in a fast-paced, matrixed organization.
Hands-on experience with dashboards and reporting.
Excellent understanding of lead management, lead routing, and lifecycle management.
Ability to manage large datasets and maintain data health and quality.
Strong teamwork and collaboration skills.
Self-motivated, passionate about marketing automation, and interested in continued learning and growth.
U.S. citizenship or authorization to work in the United States without corporate sponsorship.

Nice To Haves

Experience with lead nurturing and lead scoring.

Responsibilities

Collaborate with teams and manage expectations across multiple groups.
Apply hands-on best practices for Marketo and Salesforce.
Review program requirements with the team and identify opportunities for optimization.
Update progress on email marketing campaigns and programs.
Partner with marketing and technical teams to provide data-driven solutions and recommendations in support of business needs and goals.
Manage large datasets and maintain data health and quality.
Monitor key performance metrics and dashboards, and alert leadership when action is required.
Manage lead quality, lead scoring, and lead routing in Marketo.
Assess ad hoc analytics project requests and determine an appropriate approach and supporting team members.
Advise marketing operations on data requirements for desired analyses.
Ensure data findings are visualized effectively for stakeholders and clearly communicate their implications.
Create dashboards, reports, and presentation slides for executive review.