REMOTE: Sr. Marketing Automation Consultant

Marrina Decisions•Florida City, FL

3d•$70,000 - $120,000•Remote

About The Position

Marrina Decisions is seeking a remote Sr. Marketing Automation Consultant to build marketing programs and manage systems that generate consistent inbound lead traffic. The role uses Marketo or another marketing automation platform (MAP), including its available features, and requires Salesforce (SFDC) integration experience. The consultant will work with marketing and technical teams to support business needs, improve marketing operations, maintain data quality, and communicate analytics and performance insights to stakeholders. Candidates must be U.S. citizens or able to work in the United States without corporate sponsorship. The position is with a premium client and offers the opportunity to work with innovative teams. Compensation is $70,000–$120,000 annually; final compensation depends on location, experience, qualifications, and internal compensation equity. The role may also be eligible for performance bonuses and a comprehensive benefits package.

Requirements

Must be a U.S. citizen or able to work in the United States without corporate sponsorship.
Must be able to work in a fast-paced, matrixed organization.
Program and project management skills.
3–5 years of Marketo or marketing automation platform experience.
2–3 years of Salesforce experience.
Self-motivated, passionate about marketing automation, and interested in learning and growing.
Team-oriented.
Hands-on experience with dashboards and reporting.
Excellent teamwork and ability to manage expectations across multiple groups.
Strong understanding of lead management, lead routing, and lifecycle management.
Experience managing large datasets and maintaining data health and quality.

Nice To Haves

Experience with lead nurturing and lead scoring.

Responsibilities

Manage expectations and collaborate effectively with multiple groups.
Apply Marketo and Salesforce best practices in a collaborative, hands-on capacity.
Manage lead management, lead routing, and lifecycle processes.
Take a strategic approach to optimizing and scaling marketing technologies.
Review program requirements with the team, identify optimization opportunities, and provide progress updates on email marketing campaigns and programs.
Partner with marketing and technical teams to provide data-driven solutions and recommendations supporting business needs and goals.
Manage large datasets and maintain data health and quality.
Monitor key performance metrics and dashboards, and alert leadership when action is required.
Manage lead quality, lead scoring, and lead routing in Marketo.
Assess ad hoc analytics project requests and determine the appropriate approach and team members.
Advise marketing operations functions on data requirements for analysis.
Visualize data findings so they resonate with stakeholders and clearly communicate their implications.
Create dashboards, reports, and presentation slides for executive review.