REMOTE: Sr. Marketing Automation Consultant

Marrina Decisions•Colorado City, CO

3d•$70,000 - $120,000•Remote

About The Position

Marrina Decisions is seeking a Marketing Automation Consultant to build programs and manage the systems needed to generate consistent inbound lead traffic. The role will use Marketo or another marketing automation platform (MAP), including its available features, and support integration with Salesforce (SFDC). This is a remote position. Candidates must be U.S. citizens or authorized to work in the United States without corporate sponsorship. The consultant will work with marketing and technical teams to optimize programs and systems, support data-driven business decisions, maintain data quality, and communicate performance and analytical findings to stakeholders. The position requires collaboration across multiple groups in a fast-paced, matrixed organization, along with program and project management skills. The compensation range is $70,000–$120,000 annually. The role may also be eligible for performance bonuses and a comprehensive benefits package. Final compensation depends on factors including location, experience, qualifications, and internal compensation equity.

Requirements

3–5 years of Marketo or marketing automation platform experience.
2–3 years of Salesforce experience.
Program and project management skills.
Ability to work in a fast-paced, matrixed organization.
Self-motivated, passionate about marketing automation, and interested in learning and growing.
Team-oriented and able to collaborate effectively.
Hands-on experience with dashboards and reporting.
Ability to create presentation slides for executive review.
Must be a U.S. citizen or able to work in the United States without corporate sponsorship.

Nice To Haves

Experience with lead nurturing and lead scoring.

Responsibilities

Collaborate with teams and manage expectations across multiple groups.
Apply hands-on best practices for Marketo and Salesforce (SFDC).
Manage lead management, lead routing, and lifecycle management.
Take a strategic approach to optimizing and scaling marketing technologies.
Review program requirements with the team, identify optimization opportunities, and provide progress updates on email marketing campaigns and programs.
Partner with marketing and technical teams to provide data-driven solutions and recommendations for business needs and goals.
Manage large datasets and maintain data health and quality.
Monitor key performance metrics and dashboards, and alert leadership when action is required.
Manage lead quality, lead scoring, and lead routing in Marketo.
Assess ad hoc analytics requests and determine an appropriate approach and supporting team members.
Advise marketing operations functions on the data requirements for requested analyses.
Present data findings visually to resonate with stakeholders and clearly convey implications.