Sr Manager, Rural Markets, SMRA Carolinas

T-Mobile USA•Charlotte, NC

About The Position

The Sr Manager, Rural Markets at T-Mobile leads a team of Retail Store Managers across Small Market Rural Areas (SMRA), with responsibility for profitable market-share growth, customer penetration, and an exceptional customer experience. This multi-unit leader collaborates across channels and functions to strengthen T-Mobile’s brand presence and identify opportunities for rural market expansion. The role builds and develops a strong team through recruiting, hiring, training, mentoring, and performance management. It includes frequent market and store visits to assess operations, conduct surveys and audits, ensure compliance, and implement improvements. The Sr Manager also supports operational excellence by ensuring appropriate staffing and training, simplifying operations, and removing barriers so teams can focus on customers and revenue-driving outcomes. The posting describes frequent travel as required in the role, although its travel field separately says “Travel Required: No.”

Requirements

  • 2–4 years leading and managing multi-unit retail operations (required).
  • 2–4 years recruiting, hiring, onboarding, training, and driving performance in an environment grounded in trust and mutual respect (required).
  • 2–4 years collaborating with cross-functional teams to drive business growth and operational excellence (required).
  • Ability to lead and inspire Retail Store Managers and foster success and growth (required).
  • Skill implementing and managing change across multiple retail locations in alignment with organizational goals (required).
  • Expertise driving sales performance and market penetration through strategic planning and team leadership (required).
  • Ability to develop and execute strategies to improve market share and brand presence (required).
  • Strong understanding of market dynamics and ability to make sound business decisions (required).
  • Commitment to understanding and fulfilling customer needs in Small Market Rural Areas (required).
  • Ability to manage, develop, and support teams across multiple rural locations (required).
  • Excellent communication skills for collaboration, team meetings, and presentations (required).
  • Ability to identify challenges and develop effective solutions, particularly for store operations and team dynamics (required).
  • Willingness and ability to travel frequently to manage and support widespread rural market territories (required).
  • Ability to build relationships and influence others (required).
  • At least 18 years of age.
  • Legally authorized to work in the United States.

Nice To Haves

  • Bachelor’s degree in business or a related field, or 4–7 years of equivalent work experience (preferred).
  • 2–4 years of experience maintaining deep knowledge of wireless retail sales and operations (preferred).
  • Multi-unit retail operations experience in rural or small-market areas (preferred).

Responsibilities

  • Lead and support Retail Store Managers to increase customer penetration and market growth across rural markets.
  • Develop and execute strategies to drive growth, profitability, market share, and customer experience.
  • Translate regional performance insights into scalable, enterprise-level strategies and prioritize company-wide goals over individual market results.
  • Collaborate with Field Engineering, Marketing, Finance, and other channels to evaluate coverage, resource investments, and expansion opportunities.
  • Develop, train, mentor, and support team members in tactical execution and leadership behaviors.
  • Mentor and promote high-performing Retail Store Managers and foster a culture of success and continuous improvement aligned with T-Mobile values.
  • Conduct market and store visits to assess operations and identify improvements.
  • Ensure stores are staffed and trained at approved levels to meet customer traffic demands and improve conversion rates.
  • Recruit, select, hire, onboard, train, and drive performance across the market.
  • Conduct market surveys, operational audits, and compliance checks at supported SMRA stores.
  • Simplify operations and remove barriers so teams can focus on customers and revenue-driving outcomes.
  • Build relationships and influence others to support team and business success.

Benefits

  • Competitive base salary and compensation package with target incentives.
  • Annual stock grant and employee stock purchase plan.
  • 401(k) and access to free, year-round money coaches.
  • Medical, dental, and vision insurance.
  • Flexible spending account.
  • Paid time off and up to 12 paid holidays.
  • Paid parental and family leave.
  • Family-building benefits, backup care, enhanced family support, and childcare subsidy.
  • Tuition assistance and college coaching.
  • Short- and long-term disability coverage.
  • Voluntary AD&D, accident, life, disability, and long-term care insurance.
  • Mobile service and home internet discounts for eligible employees.
  • Pet insurance for eligible employees.
  • Commuter and transit programs for eligible employees.
  • Monthly or quarterly sales incentives for eligible regular, non-temporary Retail and Business Sales employees.
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