Sr. Manager, GTM Product Marketing, Informatica from Salesforce

Salesforce • Seattle, WA

6h

About The Position

Salesforce is hiring a Sr. Manager, GTM Product Marketing to lead go-to-market execution for Informatica across the Salesforce field. The role focuses on helping enterprise sellers address customer questions about whether their data is ready for AI agents, translating that need into practical sales motions that generate pipeline. The person in this role treats the field as a customer, moves between strategy and execution, and uses seller feedback and performance data to adapt in a fast-moving integration.

The role owns the quarterly operating rhythm for Informatica go-to-market, develops and manages sales plays with measurable pipeline targets, and improves or retires plays based on conversion. It also drives seller readiness in partnership with Sales Programs, Sales Strategy, distribution leaders, and Enablement. The successful candidate will make Informatica easier to sell through clear entry points, discovery questions, talk tracks, training, demos, and AI-powered tools, while coordinating with campaigns, field events, Core Product Marketing, and Product Managers. The role represents Informatica in cross-cloud planning and reports on sales-play performance and field insights.

Requirements

• At least 7 years of experience in Product Marketing, Solution Engineering, Sales, or Go-To-Market roles in B2B SaaS or enterprise technology.
• Proven ability to turn go-to-market strategy into field-ready execution with Sales leadership, Account Executives, and Sales Programs.
• Experience building sales plays, enablement programs, and training that drove measurable pipeline impact.
• Deep understanding of data management, data integration, governance, or AI/data platforms, and ability to translate technical capabilities into business value.
• Strong partnership skills with Core Product Marketing Managers and Product Managers on launches, messaging, and roadmap priorities.
• Executive-ready presentation and storytelling skills.
• Analytical rigor, including using data to measure programs and refine them.
• Ability to lead through influence across global teams and manage multiple priorities amid ambiguity.

Nice To Haves

• Sales, go-to-market, or quota-carrying experience.
• Experience marketing AI, data, or agent-based products, and familiarity with Informatica.
• Familiarity with complex enterprise pricing and packaging, including consumption models.
• Hands-on experience building agents or skills and fluency with AI tools.
• Experience integrating an acquired company’s products into a larger sales organization.

Responsibilities

• Own Informatica go-to-market execution for the Salesforce field, including setting the quarterly operating rhythm.
• Create, launch, and manage sales plays with measurable pipeline targets; retire or rework plays that do not convert.
• Drive seller readiness in partnership with Sales Programs, Sales Strategy, and distribution leaders.
• Develop clear entry points, discovery questions, and talk tracks that make Informatica easier to sell.
• Align sales plays with campaigns and field events.
• Partner with Enablement to deliver training, demos, and AI-powered tools such as Slackbot skills.
• Use seller feedback, win/loss information, and funnel data to improve sales plays and messaging each quarter.
• Represent Informatica in cross-cloud planning and report on play performance and field insights.

Benefits

• Time off programs
• Medical insurance
• Dental insurance
• Vision insurance
• Mental health support
• Paid parental leave
• Life insurance
• Disability insurance
• 401(k)
• Employee stock purchasing program
• Company bonus, incentive compensation for sales roles, and equity may be applicable.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed